How technology tools augment content creation in the new-age marketing landscape

How technology tools augment content creation in the new-age marketing landscape

Technologies such as AI, cloud and data are still in the adoption stage.

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Mumbai: In the rapidly evolving digital landscape, technology continues to be a primary catalyst of change in the world. It plays a crucial role in reshaping the way businesses interact with their customers and is always on the lookout for possibilities to uplift productivity, and workflow efficiency and reinvent a company’s offerings. Technologies such as Artificial Intelligence (AI), cloud and data are still in the adoption stage and yet have become mainstream for companies to gain a competitive edge in the market.  

Although it remains difficult to predict how companies will adopt new technologies in the future, one of the significant transformations – tech-related content has quickly captured the market. The use of tech-related content drives marketing efforts in the new-age media landscape.

In the present age, captivating customers’ interest has become a lifeblood for businesses. With an expedited adoption of AI technologies, businesses are capitalizing on powerful tools to create personalized and engaging content that resonates with their target audience. Combined with AI capabilities, tech-generated content helps marketers master the art of engagement and help businesses thrive with simplified, optimized and efficient workflows.

Content Personalization

As the world becomes increasingly digital, the one-size-fits-all approach to content is no longer considered relevant. AI-powered tools play an instrumental role in enabling businesses to analyze vast amounts of customer data, such as browsing history, preferences, and demographics and create highly personalized content. Tailoring customer interactions at various touchpoints can help businesses enhance customer engagement, increase conversion rates and build sustainable customer relationships.

Automated Content Creation

Modern technologies such as Generative AI has made significant strides in automating the task of content creation. Marketers are capitalizing on Generative AI capabilities based on Natural Language Processing (NLP) models such as OpenAI's GPT-3 which exhibits more humanized understanding to generate text and enable businesses to create compelling content in lesser time possible. Automated content creation demonstrates personalization and save time and resources for marketers to allow them to focus on other important tasks such as strategy and creativity, while taking off the burden of handling the repetitive and time-intensive task of content generation.

Intelligent Content Recommendations

AI-driven recommendation systems have been seen as a considerable upheaval. It aids businesses in delivering highly targeted content to their customers. By analyzing user behaviour, purchase history and preferences, AI algorithms can direct the marketer in designing campaigns and content to interact with customers. This personalized approach comprehends customers’ desires and needs and the most preferred way to reach them. It enhances the overall customer experience while adding a much-needed boost to business sales and customer satisfaction.

Chatbots and Virtual Assistants

The influence of AI is not limited to redefining conventional ways of marketing strategy design.  AI-enabled chatbots have come a long way in producing incoherent content. The new LLM models help chatbots produce grammatically correct text and enable marketers to spot inconsistencies in content, abrupt phrasing and poorly structured sentences. It has become an invaluable tool for marketers to strategize customer interaction by instantly responding to customer queries, assisting in product selection, and even processing quick transactions.

Predictive Analytics and Customer Insights

The use of predictive analytics is not only restricted to anticipating customer behaviour, trends, and preferences. By analyzing vast amounts of data, marketers can tap into content generation tools and create content faster than before. AI algorithms that generate actionable insights enable marketers to make data-driven decisions when it comes to generating content to hook the audience. Technology takes the content generation activity a notch higher and helps marketers pull important actionable insights and generate content on its basis.

Being progressive with adaptation

Content created today will lose its essence and relevance in days to come. Hence, change is the only constant here in which the content requires regular upgradation with the latest trends and happenings. Content pieces have shorter shelf-life and it loses its value with time. Technology has automated this monotonous and time-intensive task for marketers to save their time and effort. Content automation does not put the entire activity in auto-pilot mode but gives the marketer the flexibility to augment their content strategy.

Technology is advancing every minute. The more it creates room for pulling data, the more swiftness in personalization marketers can come up with. Tech-related content help marketers generate content based on concrete insights and numbers and that drives the future of personalised marketing content.  

The author of this article is Ayatiworks Technologies founder & CEO Upendran Nandakumar.