MAM

How new India is celebrating its 73rd Independence Day

Video messages with patriotic songs, waving of virtual Indian flag take center stage

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/14/independence73.jpg?itok=EiY0N-wB

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute with enthusiasm among everyone associated with the school. We all still carry the same enthusiasm and pride in being Indian and do not hesitate to express our love for the country. The good news is that celebrating Independence Day in new India driven by technological culture lets you relive the patriotic excitement without limiting you to share only poems or quotes on SMS, WhatsApp or other messaging platforms. In this article, we are listing some of the amazing new ways to express your love for India.

No, we are not talking about social media platforms such as Facebook, Twitter, and others that have been our go-to-platforms to express our thoughts and opinions. During the special events or festivals like not only individuals but many groups, brands and others put in special efforts to create content such as an emotional video ad or similar. If the content by the brand hits the right chord among the social media users, as a result, users merge their feelings and wish with the brand's content to wish others. However, the beauty of social media is that it is ever-evolving and with each passing year, we are exposed to platforms that keep changing the way we express and use social platforms.

Say Helo! to new social platforms

With the rise of video content creation, the world is experiencing a shift from textual communication to video-oriented communication and message delivery. Many short video creating platforms such as Helo!, Likee, TikTok and live streaming video platforms such as Bigo Live, FB Live, etc are gaining popularity among internet users.  

This popular platform is celebrating Independence day with its Indian users with #SwatantrataDiwasDekho. Many Indian users are smearing the tri-colour on their faces and uploading videos with a special dance step and patriotic music pieces to express their passionate love for the nation.

Celebrate As You Likee It

Do you know that Likee mobile app is targeting to hit the Guinness World Record for video creation of the maximum number of people waving India's national flag on a platform? This short video creation and sharing platform by BIGO Technology has launched a special campaign - 'No matter where I am, #IAMINDIA' for Indians across the globe. Every video uploaded with the special video feature of waving Indian flag will count and contribute to the world record. Even India’s sports sensation- Hima Das couldn’t help but participate in the world record attempt.

Live stream the Independence Day Celebrations

Live streaming videos have been taking over the social media platform and globally, a significant number of internet users watch live-streamed videos basis their interest. This concept owes its popularity to its simple use of creating the desired video. The viewer experiences the authenticity of the scenario while watching a live video and hence easily trusts the content being delivered. Many companies and schools have an excellent opportunity to showcase the high energy engagement and work/school culture during Independence Day on Live Streaming platforms such as BIGO Live, FB Live and others. Many celebrities and influencers can utilise these platforms to showcase themselves, their families and their patriotic sentiments to wish their fans in the most authentic way.

With the rise of video creating and sharing communities, today a user has the ultimate opportunity to put himself or herself at the center stage and convey the message as desired. Therefore, this independence Day, do not restrict yourself with forwarded messages to wish others, create your message with passion and share with family and familiar.

(The author is brand strategist. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/daily.jpg?itok=pm6yJqoC
Dailyhunt forges content partnership with Chennai Super Kings

September 29, 2020: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai Super Kings. This partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/daddy.jpg?itok=BE7PE31C
GoDaddy launches second phase Bijness Bhai campaign in India

NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India - Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/tac.jpg?itok=Q4h7Kump
The Ad Club re-elects Partho Dasgupta as president

MUMBAI: Advertising, Marketing and media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its sixty sixth annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. Under his able...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/otc.jpg?itok=-8V18Ygt
ITC urges consumers to munch on Bingo! during Dream11 IPL

DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice of millions of Indians, elevating their experience while they are glued to their screens from the comfort of their homes. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/aparna.jpg?itok=cHseEbD2
Great Learning appoints Aparna Mahesh as chief marketing officer

NEW DELHI: Great Learning, one of India’s leading ed-tech companies for professional and higher education has appointed Aparna Mahesh as the company’s chief marketing officer (CMO). She will be responsible for managing Great Learning’s global marketing strategy, development and delivery of brand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/2.jpg?itok=Ug89ZaZx
VMLY&R wins Dell India's creative duties

Dell has appointed the brand experience agency VMLY&R as its lead creative agency in India for both the consumer and small business portfolio. The mandate was won after a keenly contested pitch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/mix_0.jpg?itok=CxnfTleI
PROMAX INDIA IS THRILLED TO ANNOUNCE AN ADDITION TO AN EVEN MORE STELLAR LINE-UP OF SPEAKERS for ‘Re-Invent’ PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS LIVE on 7th, 8th & 9th of October, 2020

Get transported into the Future of Creativity in Augmented Reality all the way from Sydney with Emile Rademeyer, and the Climb to the Top of the Pyramid and witness a fireside chat with Megha Tata and Navika Kumar, as they highlight their journey and experiences in the media landscape. Then, sit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/rahul_tewatia.jpg?itok=s0gv5P7O
Brands leverage Rahul Tewatia moment

NEW DELHI: Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to become viral-sensation. The latest to be a part of that elite club is Rajasthan Royals' Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/iaa.jpg?itok=2QMSBD_J
IAA appoints Megha Tata as president

The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and was elected as vice president of the association last year. The association announced the appointment in a tweet congratulating Tata on her...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required