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How new India is celebrating its 73rd Independence Day

Video messages with patriotic songs, waving of virtual Indian flag take center stage

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For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute with enthusiasm among everyone associated with the school. We all still carry the same enthusiasm and pride in being Indian and do not hesitate to express our love for the country. The good news is that celebrating Independence Day in new India driven by technological culture lets you relive the patriotic excitement without limiting you to share only poems or quotes on SMS, WhatsApp or other messaging platforms. In this article, we are listing some of the amazing new ways to express your love for India.

No, we are not talking about social media platforms such as Facebook, Twitter, and others that have been our go-to-platforms to express our thoughts and opinions. During the special events or festivals like not only individuals but many groups, brands and others put in special efforts to create content such as an emotional video ad or similar. If the content by the brand hits the right chord among the social media users, as a result, users merge their feelings and wish with the brand's content to wish others. However, the beauty of social media is that it is ever-evolving and with each passing year, we are exposed to platforms that keep changing the way we express and use social platforms.

Say Helo! to new social platforms

With the rise of video content creation, the world is experiencing a shift from textual communication to video-oriented communication and message delivery. Many short video creating platforms such as Helo!, Likee, TikTok and live streaming video platforms such as Bigo Live, FB Live, etc are gaining popularity among internet users.  

This popular platform is celebrating Independence day with its Indian users with #SwatantrataDiwasDekho. Many Indian users are smearing the tri-colour on their faces and uploading videos with a special dance step and patriotic music pieces to express their passionate love for the nation.

Celebrate As You Likee It

Do you know that Likee mobile app is targeting to hit the Guinness World Record for video creation of the maximum number of people waving India's national flag on a platform? This short video creation and sharing platform by BIGO Technology has launched a special campaign - 'No matter where I am, #IAMINDIA' for Indians across the globe. Every video uploaded with the special video feature of waving Indian flag will count and contribute to the world record. Even India’s sports sensation- Hima Das couldn’t help but participate in the world record attempt.

Live stream the Independence Day Celebrations

Live streaming videos have been taking over the social media platform and globally, a significant number of internet users watch live-streamed videos basis their interest. This concept owes its popularity to its simple use of creating the desired video. The viewer experiences the authenticity of the scenario while watching a live video and hence easily trusts the content being delivered. Many companies and schools have an excellent opportunity to showcase the high energy engagement and work/school culture during Independence Day on Live Streaming platforms such as BIGO Live, FB Live and others. Many celebrities and influencers can utilise these platforms to showcase themselves, their families and their patriotic sentiments to wish their fans in the most authentic way.

With the rise of video creating and sharing communities, today a user has the ultimate opportunity to put himself or herself at the center stage and convey the message as desired. Therefore, this independence Day, do not restrict yourself with forwarded messages to wish others, create your message with passion and share with family and familiar.

(The author is brand strategist. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

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