NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the world offers. In an attempt to cheer up their target group, Nestle's Milkybar has rolled out a new campaign that offers children a virtual aquarium experience. 

Using advanced immersive augmented reality (AR) technology, this campaign aims to partner mothers across India and encourage their children to learn about science and nature through playful fun, and yummy, creamy milk chocolates. 

As a part of this campaign named Wonders of Ocean, selected packs of Nestle Milkybar, and Milkybar Moosha have been activated with scanner codes. On scanning these packs, the children can get to experience an immersive virtual tour of an aquarium on their parents’ mobiles. There is a variety of experiences where they get to meet new aquatic creatures every day and learn something cool about them.

"The Wonders of Ocean campaign is an effort to help mothers and kids have a virtual experience of visiting an aquarium at their homes as going out and having a great time with family is difficult in the current times,” said Nestle India foods and chocolate & confectionary director Nikhil Chand. “What makes this campaign unique is the usage of immersive augmented reality technology aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn about science and nature in a fun and playful manner."

Chand added that the new campaign from Nestle will be warmly welcomed by children in the nation, and suggested that the Wonders of Ocean could help children to learn about marine life this summer.