MAM

Household products, laundry saw slump in ad spends: BARC Nielsen

Media ads also saw a significant drop.

BARC

MUMBAI: As per the fourth edition of the BARC-Nielson report on digital advertising, there is a significant drop in the digital ad spends seen in most categories.

Household product and laundry were worst hit post-COVID-19 with 40 per cent dip as compared to pre-COVID-19 period followed by hair care and personal care. Gaming sector saw a dip of 13 per cent. The media industry saw a dip of 16 per cent.

In the digital video category sector, further drop was witnessed in retail, travel and auto. The travel sector witnessed a drop of seven per cent. The auto sector saw a drop of 23 per cent. The retail sector saw a drop of 42 per cent followed by banking finance investment, personal accessories and durables.

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