MAM

Honda Roars into the Mid-Size Motorcycle Segment Premieres Global Unveiling of Massive, Advanced & Comfortable HIGHNESS - CB350

Classic style meets modern aesthetics: Honda’s originality with a timeless sense of design

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/30/honda.jpg?itok=mkK_aF5B

Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its global unveiling of the brand new H’ness - CB350. Built with 9 new patent applications, H’ness - CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio – its exclusive Premium Bike vertical.

Also marking their Digital presence on this global unveiling of H’ness - CB350 were Mr. Noriaki Abe (Managing Officer, Honda Motor Co., Ltd. & Chief Officer, Motorcycle Operations, Honda Motor Co., Ltd.) and Mr. Masayuki Igarashi (Operating Officer, Honda Motor Co., Ltd., Chief Officer, Regional Operations (Asia & Oceania), Honda Motor Co., Ltd. President and CEO, Asian Honda Motor Co., Ltd) from Japan.

Speaking on this occasion, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally, CB series of motorcycles symbolize Honda's history of challenges. For more than 60 years, Honda has consistently given the prefix "CB" to models representing on-road sports. Also, the riders have always been the focus in the evolution of the CB. It was once again the Indian riders who motivated the development of H’ness - CB350. To this end, the latest technologies are generously reflected in its 9 new patent applications. Today, we are proud to usher in a new motorcycling culture in the mid-size segment with this global unveiling of H’ness - CB350.”

Elaborating on H’ness - CB350, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The basic value of H’ness is in its majesty which enriches rider’s motorcycling experience to “go further with free spirit”, encounter new roads and landscapes with Honda’s unrivalled reliability. With its authentic roar, upright road presence & a wide range of new values, H’ness - CB350 delivers an unmatched riding performance. H’ness - CB350, proudly takes forward the rich legacy of Honda’s CB DNA and provides the joy of riding through a wide range of situations like daily use in the city or long road trips. Get ready for a true companion that radiates royalty & evokes emotion.”

CLASSIC STYLE MEETS MODERN AESTHETICS

With an eye on the future and respect for the past, H’ness - CB350 blends Honda’s originality with a timeless sense of design and substantial character. The style resonates with the new age motorcyclists’ sense of self-expression and uniqueness.

From the dominating front facia with handlebars, suspension and large wheels H’ness - CB350 looks confident and commanding.

Dual-tone fuel tank* with bold Honda mark provides a heritage inspired look that attracts every eye on the road. Further highlighting this bold and classic outlook is the big powerful 350cc engine with machined fins.

Stunning 7-Y Shaped spoke alloy wheels compliment the dimension of H’ness - CB350 and announce a distinctive modern roadster look. Chrome plated parts (exhaust, mirrors and fenders) and wider rear section tyre define a bold macho look with retro yet modern appeal.

POWER AT THE HEART

At the heart of H’ness - CB350 is the big powerful 350cc, air cooled 4 stroke OHC single-cylinder engine equipped with PGM-FI technology. It delivers a category leading max torque of 30 Nm@3000 rpm which make it an easy going versatile motorcycle be it for daily city commute or longer weekend rides.  The evolved sensors, developed through computer simulations, makes it a machine that fully respects the riders wish delivering them an ultimate sense of comfort and controllability.

Main shaft coaxial balancer placed on the cylinder eliminates both primary & secondary vibrations, making H’ness - CB350 a perfect companion for longer rides, offering a highly attractive engine feel that transmits throbs from the long-stroke engine.

H’ness - CB350 comes with a large tailpipe of 45mm that optimizes balance with the muffler capacity, producing a bold low-pitched sound. A single one-chamber structure in the expansion chamber helps deliver a rich thumping exhaust note when you wind on the throttle. Exhaust pipes are double skinned to prevent heat discoloration and intact the visual appeal for long.

The engine uses offset cylinder position that reduces the sliding friction and asymmetrical connecting rod ensures minimum energy loss while combustion. It uses closed crankcase with a wall between crankcase and transmission reducing energy loss due to internal friction.

The air cooling system maintains highly dense air intake to improve efficiency and ensures favorable combustion in all rpm ranges by keeping the engine temperature within ideal range. The piston cooling jet improves engines thermal efficiency, leading to an improved fuel efficiency. 

AHEAD OF THE CURVE

Exhibiting Honda’s finest craftsmanship that ‘Excites the World’, are 5 segment first features:

Segment First Honda Selectable Torque Control (HSTC) helps in maintaining rear wheel traction by detecting difference between front and rear wheel speeds, calculating the slip ratio and further controlling engine torque via the fuel injection. HSTC can be turned ON/OFF using a switch on the left side of meter. A ‘T’ indicator in the digital display flickers when the system is engaging.

Segment First Honda Smartphone Voice Control system (HSVCS)* allows riders to remain in touch with the world while enjoying the exciting riding experience on H’ness - CB350. To deepen connect of the riders, DLX Pro variant is equipped with the world's first-ever Honda Smartphone Voice Control system (HSVCS) developed in-house. Rider can connect his smartphone with the motorcycle via Bluetooth through HSVCS application. Once connected, rider can operate the system with controls on the left side of the handle bar to use distinct features such as phone calls, navigation, music playback and incoming messages. To facilitate complete concentration on riding the information accessed will be communicated from the helmet headset speaker**.

Segment First Assist and Slipper Clutch makes the gear shifts smoother while reducing clutch lever operation load ensuring less fatigue and more comfort during a rides that involve frequent shifting. 

The heritage inspired Segment First Advanced Digital – Analogue Speedometer presents intelligent information on the go. It integrates details like HSTC, ABS, side stand indicator with engine inhibitor, ECO indicator, mileage features, HSVCS, gear position indicator and battery voltage meter. The ride experience is further enriched with fuel efficiency details displayed in 3 modes – real time mileage, average mileage and distance to empty.

Segment First Full LED Setup (both front & back) allows rider to banish the darkness and light up the darkest of paths also adding an oomph to the style quotient.

COMFORT & CONVENIENCE

Dual channel ABS prevents wheels from locking when brakes are applied in emergency or when operated on slippery roads ensuring a greater sense of confidence. Anchoring the motorcycle is a large 310mm disc brake up front and 240mm rear disc providing adequate braking performance.

Large section front suspension not only enhances the massive imposing image but also provides immense comfort on rough roads. Pressurized nitrogen charged rear suspension provides highly responsive rear damping performance.

Engine Start/Stop Switch gives the convenience of turning-off the engine on brief stops with flick of a switch. Ensuring safety of riders in low visibility conditions is the Hazard Switch feature.

Chrome plated dual horn* not only add to rider’s convenience but also amplify the premium look.

19-inch front tyre exhibits a distinctive modern roadster style along with an increased stability in different road conditions. Giving a comfortable lower stance is 18-inch 130 section rear tyre for an enhanced ride quality and improved overall road grip.

The half - duplex cradle frame in steel pipe is used for a soft steering feel. Load allocated to the front is optimized by mounting the engine at low position to lower the center of gravity, which immensely impacts the overall riding feel and maneuverability of the motorcycle.

A highly rigid box-section steel tube is used for the swing arm to effectively reduce distortion and transmit torque of the driving force to road surface improving overall comfortable riding feel. 

Tailored for complete control, the riding position features a closely set handlebar and a positional relationship between seat and footrest has been designed to allow the rider to hold on firmly in any riding condition.

Dual seat with superior cushioning is provided to make your daily and highways rides immensely comfortable. Fuel tank capacity of 15 liters gives a sense of freedom from frequent pit-stops during long rides.

VARIANT & COLORS

Starting today, Honda has opened the bookings for H’ness - CB350 at its premium BigWing dealerships.

H’ness - CB350

Variant

DLX

DLX Pro

Colour

Precious Red Metallic

Athletic Blue Metallic &
Virtuous White

Pearl Night Star Black

Pearl Night Star Black & Spear Silver Metallic

Mat Marshal Green Metallic

Mat Steel Black Metallic & Mat Massive Grey Metallic

Honda will also be offering a special 6-year warranty package (3 years standard + 3 years optional extended warranty) on H’ness-CB350.

Customers can also visit HondaBigWing.in for more details.

“Excites The World” campaign: From this year, Honda will expand Big Wing network all across India for customers to receive the full experience and understanding of the product from specialized dealerships. “Excites the World” will be Honda’s slogan to promote Big Wing network in India. Driven by never ending challenging spirit, Honda’s world-class motorcycles with advanced technologies will offer the joy of exciting riding to customers. 

About “CB Brand”: CB Brand has a long history starting from CB92 in 1952, and has always been benchmark of on-road sports motorcycle globally. With the performance, technology, and unmatched reliability that Honda devotes all our passion and wisdom in its development from rider’s point of view. A representation of Honda’s globally admired CB range, ‘CB is the answer’ to the aspirations and passion of riders all across the globe.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/neslte.jpg?itok=rPT12a9A
Nestle India clocks double digit growth on the back of in-home consumption

NEW DELHI: Nestle India has clocked total sales of Rs 3,525 crore in Q3 2020 ending on September 30, 2020. Domestic sales as well as total sales grew at 10.2 per cent and the total profit during this period was Rs 587 crore. As a result, the company has announced an interim dividend of Rs 135 per...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/emami.jpg?itok=ypirvfbM
Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’ Zoo Media worked on the campaign, with FoxyMoron overseeing its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aditya.jpg?itok=w3e9wMEm
Flipkart acquires 7.8% stake in Aditya Birla Fashion

New Delhi: Flipkart Group has acquired a 7.8 per cent stake in Aditya Birla Fashion and Retail (ABFRL) for Rs 1500 crore. ABFRL has approved the raising of Rs. 1500 crore by way of preferential issue to Flipkart Group. The equity capital will be raised at Rs 205 per share. The promoter and promoter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/life.jpg?itok=YlgGXtq1
Lifestyle celebrates Dil Se Diwali

NEW DELHI: Lifestyle has launched its festive campaign #DilSeDiwali, which encourages people to celebrate the festival of lights in their own way. Conceptualised by Wunderman Thompson South Asia, the campaign is particularly relevant in today’s context where everyone is looking forward to dressing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/norton.jpg?itok=WphWkWoG
NortonLifeLock launches first communication campaign in India with Havas Group

MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.  The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/snapdeal.jpg?itok=tsBluhuE
Snapdeal targets low-end value shoppers in strategic shift

KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/virat.jpg?itok=VmdzlUN_
Great Learning places a great bet on the IPL

NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required