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Rajiv Gupta moves on from Honda Cars, joins Tricolite as CEO

Gupta had joined the Japanese car-maker in August, 2016.

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New Delhi: Rajiv Gupta has quit as vice-president, sales & marketing of Honda Cars India. He will now lead Tricolite Electrical Industries as chief executive officer.

The Delhi based company is involved in manufacturing of custom-built electrical panels and switchboards.

Gupta has spent over five years at Honda Cars, an organisation he joined in April, 2016 as national head, sales planning, brand management and marketing communications. Prior to this, he was associated with Banyan Capital Advisors Pvt Ltd for investing, mentoring and scaling start-ups. He has also spent eight years as vice-president and head - retail channel management at Reliance Industries Ltd.

A graduate from Harvard Business School, Gupta's first stint with Honda Cars began in 1996 as manager of marketing.

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