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HomeLane elevates Tanuj Choudhry as co-founder and COO

Choudhry will be responsible for managing HomeLane’s overall business operations

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NEW DELHI: Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand’s overall business operations and driving long term growth strategy. The announcement was made by Srikanth Iyer, co-founder and CEO of HomeLane, in an internal email to employees.

"He (Choudhry) joined us in our early days and has been instrumental in building HomeLane into what it is today. Our revenues have grown five-fold in the last 4 years and he deserves most of the credit for that. As we double-down on profitability without losing sight of growth, Tanuj's experience as a leader and organization builder will be critical. I am extremely pleased to have him as a co-founder,” said Iyer.

Choudhry joined HomeLane in 2015 as vice president - growth, and launched and led HomeLane’s franchise model and design partner program to help scale the business while remaining asset-light. He also helped build out the brand’s product & tech function. In 2016, he transitioned to the role of chief business officer in which he was responsible for marketing and sales, last mile delivery and category. Now, as the chief operating officer, Choudhry will be additionally responsible for taking HomeLane to profitability by end of this fiscal, and growing the business thereon.

Established in 2014, HomeLane has grown into a leading tech-based home interiors brand, providing end-to-end interior services in a personalized, professional way. The company has grown to over 15,000 customers across the country over the last six years. It currently services 10+ cities across the country through 19 experience centres.

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