Homefoodi Rolls out its Latest TVC, Promotes Home Master Chefs

MUMBAI: Homefoodi, India’s 1st Mobile App for Home Food made by Home Chefs recently launched its TVC as part of its new campaign – “Har Master Chef Ek Home Chef Se hi Toh Sikhta Hai”. The TVC brilliantly weaves the role that is played by a Mother in shaping the journey of every MasterChef. The TVC beautifully establishes the Stature of a Home Chef.

The TVC is a Timeless Masterpiece and evokes Nostalgia for Home Food made by Mothers; it’s memorable and relatable and delectably communicates the Brand Values of a Mother. The Ad is a tribute to every woman, every mother, unfolding a promising opportunity for every Home Chef to share their love for Cooking and Serving. 

TheCo-founder and Director of Homefoodi, Dr. Mona Dahiyawho is aglobally acclaimed practicing IVF Specialist. Shequoted “Home chefs have a long history of patronizing age-old recipes and cuisines from generations. Most of these Chefs have carried forward recipes passed to them by their Mothers and Grandmothers over the ages. These culinary entrepreneurs are enthusiastic and eager to not just cook but also share their creativity with individuals who aspire to be a Master Chef One Day because ‘Har MasterChef ke pechey Ek Ma ka Haath Hota Hai’.”

The latest TVC has been crafted by OTB Strategy, an integrated advertising agency providing holistic and relevant brand engagement under one roof. OTB Strategy, a renowned Advertising agency comprising of a team of experts with decades of experience across a wide spectrum of Marketing and Communications, Advertising, Social Media, FMCG, Durables, Mobility, IT, Consultancy, Banking, and not-for-profit Sectors. 

Abhishek Sharma, Head-Brand & Strategy, OTB Strategyalso stated “Our aim was to bring out a True and compelling Story that everyone can relate to and really delighted that the TVC is a true endorsement for every Home Chef. Every Successful Chef humbly acknowledges that their initial training happened at their Home and the TVC establishes the fact that “Har MasterChef Ki Secret Recipe Uski Ma Ki Hi Hoti Hai”. 

After an extensive research and discussion with famous Chefs in India, Homefoodi came up with the current TVC to acknowledge Home chefs love for making food and their role in teaching aspiring Chefs become MasterChef’s. This campaign unites Home Chefs with Food Lovers to celebrate the Food Culture of India. 

Latest Reads
14 percent of gifts were from men to men states, Bombay Shaving Company’s post-Valentine’s Day report

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

MAM Marketing MAM
"BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN" ran contest for LGBTQI+ Community

MUMBAI: Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy...

MAM Marketing MAM
Design Café unveils #MoreRoomForJoy digital campaign

MUMBAI: Design café, a tech-enabled end to end Home Interiors brand, has launched their digital video commercial highlighting the essence of how the brandexecutes smart designs in highly compact spaces. This latest commercial is a further testament to the company’s promise of guaranteeing 20%...

MAM Marketing MAM
Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy

MUMBAI: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in 2016, has undergone a rebranding exercise to create a strong brand identity for itself in the Indian alcoholic beverage category. The company, today, announced and...

MAM Marketing MAM
SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report - ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.

MAM Marketing MAM
Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and...

MAM Marketing MAM
Nobel Hygiene strengthens its brand communication outreach

MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

MAM Marketing MAM
SOCH Foods targets exports in 10 countries

MUMBAI: SOCH Foods LLP takes a step ahead in creating a greater visibility not only India but also planning to enhance exports of Munchilicious Granola in 10 countries. SOCH Foods participated in Indus Food 2020, an International Food Exhibition arranged by the Government of India (Trade Promotion...

MAM Marketing MAM
Hindustan Media Ventures Limited invests USD 5.5 million in Zvesta

MUMBAI: Gurugram based, Zvesta, a proptech start-up has raised USD 5.5 million from Hindustan Media Ventures. Zvesta is a 360-degree comprehensive AI-powered real-estate solutions company which is innovatively designed for buyers, sellers, developers, builders and property agents. Zvesta shall...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories