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HiveMinds appoints Saurabh Tyagi as chief client officer

He was previously working in Madison Media Omega as vice president.

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Mumbai: HiveMinds- Bengaluru-based digital specialist unit of Madison World has appointed Saurabh Tyagi to lead its enterprise clients. Tyagi was previously working in Madison Media Omega as Vice President.

A seasoned media professional with has over 18 years of experience across India & South-East Asia, Tyagi has worked on brands like Unilever, Nestle, Titan, Vodafone in his stints across Publicis, Group M, and Madison Media. He has played diverse roles including media planning across offline & online, content strategy, and client servicing.

HiveMinds founder and CEO Jyothirmayee JT said, “We’ve delivered results for our clients based on our digital prowess and innovation. With Saurabh’s experience, we can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. He has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around - in teams, in new geographies, and in clients across industries. His experience across esteemed brands and international markets will power our growth in the coming years”.

Madison World chairman Sam Balsara said, “In today’s scenario, the real value we can deliver to our clients is the combination of media insights gained over decades, delivered through new media channels. With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”

Commenting on his new role, Tyagi said “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I am happy to be joining this high-energy team and look forward to delivering value to our clients”.

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