NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  

The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

Commenting on the partnership, Brilloca VP, head of marketing (bath products) Charu Malhotra said, “The new normal world has brought new challenges which require creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights”

Grapes Digital founder-CEO Himanshu Arya said, “We are delighted that our deep and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”