MUMBAI: As Hike inches closer to launching its much-awaited offering HikeLand, India’s homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future. Chawla comes with over 20 years of multi-vertical experience; having launched multiple new brands and products in the course of her career across Disney, Ajio.com, Mattel, and Hotstar. Her appointment is in line with Hike’s plan to strengthen teams across product, design, marketing, AI and ML, engineering, partner functions, and user research with multiple hiring initiatives.
“What got me wildly excited about coming to Hike was Kavin’s vision on building a new social future. As technology blurs the line between imagination and what’s possible, Hike is perhaps the only company innovating at the intersection of art, AI and consumer delight. I’m excited to join a team that’s changing the way users experience social and forever change the way they hang out online. We’re building things right out of science-fiction movies and that’s really thrilling. I’m truly energized to be part of this journey along with the entire team at Hike,” shared Chawla.
In her new role, she would be looking after all things marketing at Hike including branding, user growth, and product marketing for HikeLand and all subsequent sub-brands. In her previous stints, Chawla has been VP marketing at Hotstar International, chief marketing officer at AJIO.com, head of marketing at Mattel Toys India, and held various strategic brand, marketing, and sales roles at The Walt Disney Company.
In line with the company’s recent announcement of leadership hires and multiple hiring initiatives, Chawla joins the team as the company focuses on growth and innovation. Working towards the launch and scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across teams. Hike has also initiated virtual hiring events as part of its ZeroTo2 program focused on onboarding young talent from colleges.
