NEW DELHI: Branded content marketplace Do Your Thng (DYT) has bolstered their leadership team with the addition of Hemant Dua, who has joined as co-founder and chief growth officer. He brings with him experience in strategy, nurturing talent, consumer behaviour and business development with the likes of Delhi Daredevils, Octagon, and BRC Group.

Dua has more than 25 years of global leadership, including a decade of strategic development and plan execution. Most recently, he held the position of CEO, Delhi Daredevils, structuring the first-ever divestment of an IPL franchise. Under his management, the $15 million business grew to $30 million in turnover and acquired new franchises in kabaddi and wrestling. 

Prior to that, Dua served as the Asia Director of Octagon, the world’s largest sponsorship consulting practise, consulting for Beijing Olympics and ideating and executing the test event for 2008 World Cup of Gymnastics.

Do Your Thng founder and CEO Ankit Agarwal said: “We are ecstatic to have Hemant as the co-founder and chief growth officer at DYT. He brings rich experience and valuable perspective to the team. Hemant’s extensive expertise in driving strategy, market expansion and internal growth are unmatched. All are skills that would help DYT strengthen partnerships, develop strategic alliances and expand our presence.”

In the past year and Covid2019 tailwind, influencer marketing has surged ahead and is estimated to reach $10 billion by the end of 2020. As co-founder of DYT, Dua is looking to scale the platform to the next level of growth and leverage the immense value of the influencer industry. 

“I am thrilled to be joining the DYT team and enjoy the challenge of transforming it into a bigger and better enterprise,” said Hemant Dua. “In the year since its inception, DYT has already worked with upwards of 80 brands on 100+ campaigns with 20,000+ creators.  I hope to accelerate the platform further, incubate ideas and translate them into reality.”