NEW DELHI: Fast-moving consumer goods company Dabur has reported its highest-ever quarterly revenue and profits at Rs 2,728.84 crore and Rs 493.50 crore, respectively in Q3’21. In line with expectations, the quarter was headlined by its healthcare vertical, comprising brands like Honitus, Dabur Honey, Pudin Hara etc, contributing 41 per cent of the overall revenues. The sector grew at 28.1 per cent growth over the corresponding quarter last year, reaching Rs 866 crore.
The home and personal care portfolio grew 16 per cent and the foods sector reported a jump of 4.7 per cent.
“With the Covid fears receding and mobility improving, we have reported a stellar performance during the quarter with strong revenue and profit growth. Riding on our strategic business transformation exercise aimed at developing aggressive growth engines in the core business areas, our domestic healthcare vertical ended the quarter with a 28 per cent growth. We are also witnessing a revival in discretionary spending by consumers, which helped the home and personal care business grow by 16 per cent. Our international business has also staged a smart recovery and reported a growth of 13.5 per cent during the quarter," CEO Mohit Malhotra said in a statement to the press.
He added, "While competitive intensity remained high, we have successfully tapped the growth opportunities to deliver a strong performance during the quarter. Our focus on strengthening our core healthcare portfolio with heavy investments behind our power brands, coupled with investment in expanding our rural footprint and enhancing our go-to-market approach, continues to serve us well. This has enabled us to grow ahead of categories and gain market share across our portfolio.”
The FMCG major spent Rs 282.4 crore, i.e, 10.3 per cent of its overall consolidated revenue on advertisement and publicity in Q3’21, marking a 38.8 per cent jump in marketing expenditures from the corresponding quarter last year.
It reached around 6.6 crore consumers through 56 activations, including campaigns like Ratanprash - Majboot Rishto Ki Buniyaad, Immunity@doorstep - Phase 4, and Bharat Ka Swasthya Rakshak.
