MAM
Report on Shemaroo

Women's Day Awareness Video to Be Screened at Cinema Halls

Viviana Mall. Thane Police annonce #MeraFarzHai campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/29/vivi.jpg?itok=cS96jHQC

MUMBAI: Viviana Mall in association with Thane polics has launched a new campaign to create awareness across society for women's safety, titled #MeraFarzHai. Under the campaign, an educative short film has been released, which will be shown to cinema goers before their movie. Releasing from 29 February, the campaign will run till 9 March.

A special screening of the awareness video was done recently.

“The only way to bring down these horrific incidents, is to rise up and act against sexual violence. This Women’s Day, we are launching an initiative to get the public more involved in prevention and reporting of harassment incidents and crime,” said Viviana Mall CEO Manoj K. Agarwal.

As per National Crime Records Bureau’s latest statistics, the crime rate specific to cruelty against women has increased from an average of 57.9 in 2017 to 58.8 in 2018. Given the increasing crime rate against women, there is a need to be proactive in reporting such incidents.

Viviana Mall CMO Rima Kirtikar explained the need to create awareness among citizens to come out and report incidents of crime against women with the police, as this will help in reducing unfortunate incidents.

On March, 7, the eve of Women’s Day, the campaign will be launched in presence of Thane Commissioner of Police.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619168603492.jpg?itok=kiFapgT8
Muthoot Microfin hires 2,300+ employees during pandemic

New Delhi: At a time when businesses worldwide are struggling to retain employees and maintain salaries, Muthoot Microfin has expanded its employee strength by 37 per cent. In a statement issued on Friday, the microfinance firm said it has hired more than 2,300 employees while opening as many as 64...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619168552494.jpg?itok=MvlpHPjO
MMA & Isobar India launch ‘The Voice Playbook'

Mumbai: Digital agency MMA & Isobar have launched ‘The Voice Playbook’ for India to tap into the potential impact of voice on the global and Indian media and marketing industry. The playbook allows marketers to understand how to use voice as a medium/platform to engage with their consumers. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619162599615.jpg?itok=mI-x7XAP
Silicon Valley techie Narayan Gangadhar joins Angel Broking as CEO

Mumbai: Fintech brokerage firm Angel Broking has roped in Silicon Valley veteran Narayan Gangadhar as its new CEO. Narayan has more than two decades of global experience leading technology businesses at top-tier Silicon Valley companies, such as Google, Microsoft, Amazon, and Uber. He brings...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/dream_11-puma.jpg?itok=_Wn6vrjH
Dream11 & Puma team up for first athleisure collection

KOLKATA: Fantasy sports platform Dream11 has joined forces with the global sports brand Puma to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label – PumaxDream11. The merchandise assortment includes t-shirts, flip-flops...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/earth.jpg?itok=YhzILy2T
On Earth Day, brands rally around our Blue Planet

Every year, 22 April is celebrated as Earth Day all over the world. The practice dates back to 1970, when scores of people took to the streets on this day in protest of the negative impacts of 150 years of industrial development.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/truecaller-800.jpg?itok=tm-rVKCB
Truecaller assigns digital mandate to Wirality Media

NEW DELHI: Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on projects and multiple campaigns run in 2020.    Truecaller chief commercial officer Kari Krishnamurthy said, “We have worked with Wirality...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/magicpin-bread.jpg?itok=g-5J24ss
After viral campaign, brands take on Cred with 'bread' & 'bed' points

MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619095463564.jpg?itok=VA_oRpnG
On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619075136291.jpg?itok=kl3ExQnh
Akhil Almeida is new head of marketing at Aegon Life

MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions.  Almeida has more than 16 years of experience in various...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required