MAM

Havas Media bags integrated media duties of British Council

The account will be handled out of the agency’s Gurgaon office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/31/havas.jpg?itok=lF8MtlGq

MUMBAI: Havas Media, India has bagged the integrated media duties of British Council Examinations and English Services India Pvt Ltd, a subsidiary of British Council, UK, specialising in international cultural and educational opportunities with presence in over 100 countries. 

The mandate includes media strategy, planning and buying, digital and social duties. The account will be handled out of the agency’s Gurgaon office. 

Established in 1948, the British Council is recognised across India for its network of eight libraries and cultural centres. It offers a range of specialised projects in arts, education, English language and society to several thousand people across India. It also provides access to English language training and learning for both students and teachers and enables opportunities to study abroad including in the UK. BC Examinations and English Services India Pvt Ltd manages the delivery of IELTS and Digital English language services. 

Commenting on the partnership, British Council Examinations and English Services India Pvt Ltd CEO Michael King said, “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”

Havas Media Group, India managing director Mohit Joshi said, “We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countries and build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/mama.jpg?itok=Qs8ZJDtP
Mamaearth celebrates #GoodnessInside as brand purpose

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”. Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/madison.jpg?itok=xE4OgoG_
Madison OOH launches OTS measurement updates for Covid2019 unlock periods

NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019 lockdown movements, and are quite unpredictable. Realising this unpredictable outdoor scenario, Madison decided...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/wavemaker.jpg?itok=RMn0WYiu
Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.      The campaign aims at celebrating the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/vistara.jpg?itok=IhsMQMlM
Vistara urges travellers to follow ‘flyercode’

NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded  customer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/sbi.jpg?itok=4UTE_tFG
SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/saatchi.jpg?itok=adk785Yp
L&K Saatchi & Saatchi strengthens creative team in Mumbai

Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Melissa%20Hobley.jpg?itok=bqGnpwwF
OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required