MAM

Havas establishes dedicated customer experience network

It brings together specialists across several verticals.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/14/havas.jpg?itok=E0F76U0Z

NEW DELHI: Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.

Havas CX will span 18 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai. It brings together global agency groups including ekino (digital transformation), BETC FullSix (customer experience), Havas helia (customer engagement) and award-winning leaders in their markets including Plastic Havas, Langoor, Boondoggle, Gate One, Think Design, Host/Havas, Project House and Intellignos.

Havas CX’s competitive advantage lies in its ability to combine this deep-rooted, newly coordinated CX expertise with Havas’ rich insights into modern consumers (via its proprietary Meaningful Brands study of 350,000 consumers), its ground-breaking Prosumer studies of ‘leading edge’ consumers, and its X Index – a new barometer for measuring and managing customer experience) and its unique, integrated village model–establishing the ability to look at customer experience from a more holistic, comprehensive and less siloed perspective.

This combination provides the network with the ability to marry the technological, functional aspects of CX with its clients’ brand promise and the personal and cultural context devised from Havas and BETC’s consumer insights.

The move to establish a dedicated CX network follows the successful launch of the BETC Fullsix agency model in Paris and the acquisition in 2019 of best-in-class specialists Langoor (digital engagement), Think Design (user experience) and Gate One (a digital and transformation consultancy).

The component agencies’ branding will be updated to reflect the new network identity. The new network already boasts clients including Reckitt Benckiser, Tesco, Maersk, Club Med, AbbVie, Airtel, Starbucks, Canal+.

The Havas CX network will be led by Yann Doussot (Global COO) overseen by an executive committee chaired by Chris Hirst (Havas Creative Global CEO), Mercedes Erra (Chairwoman BETC FULLSIX), Donna Murphy (Global CEO Havas Health & You) and Peter Mears (Global CEO Havas Media Group). And a strategic committee chaired by Hirst including Tracey

Barber (Global CMO), Stéphanie Nerlich (Global CCO, executive managing partner, Havas North America), Olivier Vigneaux (CEO BETC FULLSIX), Xavier Rees (CEO Havas London), Mark Sinnock (CSO Havas UK).

Havas Group chairman & CEO Yannick Bolloré says: “Having pursued an acquisition strategy of cutting-edge agencies in the customer engagement space over recent years, we feel the time is right to unify our agencies under one joined-up, global network brand. In Havas CX, we believe we have the most comprehensive customer engagement proposition the industry has to offer–and it’s one we intend to continue to strengthen by hiring top talent and making further best-in-class acquisitions.”

Havas Creative global CEO Chris Hirst adds: “Today customer experience is the bedrock on which a brand is built – indeed, the majority of a consumer’s experience of any brand won’t be through above-the-line advertising, but their personal interactions with it. As technology advances almost any conceivable purchase is just a couple of clicks away and the opportunities for brands to get it right, or wrong, are manifold. CX is the new battle ground – and the brands that get it right will win, and those that don’t will lose; it’s as simple as that.

“Now is the right time to be overt in our commitment to the one the discipline that today underpins all others by bringing our 1200-plus specialists in a single brand. With our integrated village model and our proprietary consumer insights, the Havas CX Network will significantly extend the power and capability of our offer.

“The network will be guided by our world-class leaders in France, UK, US, Asia and LATAM ensuring we share learning, best practice and capabilities to make the network greater than the sum of its parts and helping our clients build deeper and more meaningful connections with their customers”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/wpp.jpg?itok=ZS1Txy-f
WPP to host second series of CX India in partnership with Adobe

NEW DELHI: WPP is all set to host the second session of its CX series, to be held on 26 November 2020, in partnership with Adobe. Recognising the importance of CX in today’s day and age, the session will discuss a human-centred design approach and design thinking methodologies, with design,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/him.jpg?itok=1IrLBm-L
Himalaya’s ‘healthy hair’ promise empowers women in new spot

NEW DELHI: The Himalaya Drug Company has unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” (No fallen hair, only life in the palm of my hand) as part of the Healthy Hair Ka Vaada campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/20.jpg?itok=cLiy-3ex
From 'joy of eating' to 'joy of cooking': Fortune completes 20 years

NEW DELHI: Fortune Edible Oils & Foods is celebrating 20 years of giving food lovers in the nation a healthier lifestyle. To mark this milestone, Fortune has launched a new campaign highlighting their brand’s essence, ‘20 years of Fortune.’ Augmented with a versatile array of dishes, cultures...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/royl.jpg?itok=nQktFTC3
Seagram's Royal Stag ropes in global icons for new campaign

NEW DELHI: Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make it Large’ with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan, and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ashi.jpg?itok=LlGVP37U
Asahi Kasei launches #AsahiKaseiMiniChef campaign to recognise your munchkin’s culinary talent

<p>With an aim to bring to limelight the hidden culinary talent that your children hone in the kitchens whipping up really scrumptious creations with their little hands, Asahi Kasei India has announced the launch of one-of-its-kind Instagram &amp; Facebook campaign #AsahiKaseiMiniChef. In...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ad.jpg?itok=FIayfWU3
The Ad Club Bangalore to hold Big Bang Utsav 2020

NEW DELHI: The Ad Club Bangalore is putting together a series of fun programmes to engage with the advertising, media and marketing fraternity this festive season. The three week-long Big Bang Utsav 2020 starts on 4 December and will be held on Friday evenings through the month. It will feature...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/whitehat.jpg?itok=3p9H7xD1
Delhi HC asks Aniruddha Malpani to remove posts critical of WhiteHat Jr

NEW DELHI: Controversy’s favourite child WhiteHat Jr got major relief in its defamation lawsuit case against the angel investor Aniruddha Malpani, who in a series of social media posts had accused the ed-tech platform of hiring people with no coding skills, as the Delhi high court asked the accused...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vfcc.jpg?itok=p73Ip7r-
Virtual Fireside Chat with Puneet Gupt, Coo, Times Internet Ltd

Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The session will be hosted by founder, CEO and editor-in-chief Anil Wanvari. Gupt drives the strategy, vision and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vidyut.jpg?itok=T7s4_eAX
Vidyut Jammwal signs on as new face of MuscleBlaze

NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required