NEW DELHI: Century-old FMCG brand Hamdard Laboratories India is expanding its product portfolio with the launch of Natural Blossom Honey. 

After observing the rising consciousness in consumers for natural and herbal products, along with witnessing an increasing demand for honey as an essential health supplement, the company introduced this product in the natural and health benefits space. Honey in today’s time is not only a home remedy but is seen as a healthier substitute to processed sugars in the urban as well as rural landscape. Honey as a category has now moved from a niche use to a widely consumed lifestyle product amongst consumers. 

Hamdard’s Natural Blossom Multifloral Honey promises a range of health benefits from acting as a natural energy booster, enhancing immunity, a natural antioxidant, providing relief in cough, and acting as a probiotic, amongst many others.

Hamdard Laboratories India (Foods Division) CEO Hamid Ahmed said, “Hamdard Food Division’s vision is to offer the best of natural and healthy food products to consumers in India, and across the globe. The launch of our Honey is another step towards creating consumer delight, through its nutritional benefits and sensorial qualities.” 

Hamdard’s Natural Blossom Honey is available in three different sizes – 50 gm, 250 gm, and 500 gm PET Bottles at economical prices of Rs 35, Rs110, and Rs199 respectively. The market will soon see various promotions across these SKUs. The product is now present across all major markets in the country.