MAM

Haier India salutes the ‘Silent Performers’ of India with its latest TV commercial

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/18/haier.jpg?itok=YO-aEK27

MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of its latest TVC based on the recently launched Direct Motion Washing Machine (HW100- DM14876TNZP and HW80- DM14876TNZP) in India.

The new TVC titled, ‘Silent Performers’ highlights Haier’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. Through the lives of India’s leading sportswomen - Dipa Karmakar (Artistic Gymnast, Olympian, Khel Ratna Awardee), Hima Das (Sprint Runner, Arjuna Awardee) and Simranjit Kaur (Indian boxer), the television commercial tends to find common ground amongst Haier’s and the sportswomen’s dedication towards striving for perfection while following their passion despite unimaginable challenges and making a mark for themselves in their respective fields.

The TVC, conceptualized and created in collaboration with Famous Innovations will premiere on 18th October 2019 across all leading TV channels across genres like general entertainment, movies, news, etc. For a wider reach, the TVC will be aired on regional channels in languages like Punjabi, Bengali, Marathi, Tamil, Telugu, Malayalam Kannada, Oriya and Hindi. Along with extensive outreach through television, the brand would also be promoting the ‘Silent Performer’ campaign through print and digital mediums across India.

Haier’s latest super silent Washing Machine is an addition to the company’s innovative products that are designed to make the consumers’ lives easy and efficient. The Direct Motion Motor integrated into the new front load washing machine range allows for reduced vibrations and low noise level. Haier has also integrated Dual Spray and Anti-Bacterial Technology for a smarter, better and an effective laundry experience for the Indian customers.

Considering energy conservation as everyone’s responsibility for a more sustainable lifestyle, both the models are equipped with A++ energy efficiency rating. The state-of-the-art washing machines are available with 8 and 10 Kgs capacity and comes with a 3 Years Comprehensive Warranty & lifetime exclusive warranty on the motor.

Commenting on the new TVC, Mr. N.S. Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Washing Machine series is an innovative solution designed for customers that promises durability while making their lives easier and efficient. The TVC is created to highlight the achievements of our leading sportswomen who have brought so much pride to all Indians. It also tends to strongly connect with our customers and build a strong brand recall with them.”

Raj Kamble, Founder and CCO, Famous Innovations adds, “We were working with a very simple yet innovative product- a washing machine that does what it does in the most efficient and silent way possible - and wanted to highlight this feature in a creative and an engaging way. Given, how interesting the product was we thought of creating a film that highlights the achievements of some of the strong personalities in our sports industry today who have silently strived for perfection in their respective fields and hence, inspired everyone around them. The film showcases the riveting lives of India’s leading sportswomen who, despite unimaginable challenges, achieved their goals and made impeccable records at the global stage.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/pizza.jpg?itok=jbDtrSfj
Pizza Hut launches its first ad

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/fujifilm.jpg?itok=JrXeQLqO
Fujifilm India launches ‘Never Stop’ Campaign

Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/santoor.jpg?itok=MWVnaKsy
Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal

MUMBAI: Santoor, India’s one of the leading Soap Brand has announced the launch of Santoor Deo Pocket Perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go. Packed with fresh floral fragrance,Santoor Pocket perfumes aim to lift one’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/PVR.jpg?itok=oy_Baxvs
How PVR is revolutionizing community movie-viewing in India

India is often the land of contradictions. For everything that is true about India, its opposite is also equally true. It’s no wonder then that despite producing the highest number of movies in the world, India’s screen density remains one of the lowest in the world. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/children.jpg?itok=sUNmo7yJ
How brands are leveraging Children’s Day for moment marketing

MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/groupm.jpg?itok=iKZpsJ5_
GroupM India rejigs top management

MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/sbi.jpg?itok=ysejtQWI
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata2.jpg?itok=UIrMADx7
Tata Motors announces 'India Ki Doosri Diwali' campaign

Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata.jpg?itok=O3rdkUc4
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories