Groww's ad film captures millennial’s newfound interest in investing

Groww's ad film captures millennial’s newfound interest in investing

The film has been conceptualised by The Script Room

Groww

NEW DELHI: Groww, a mobile-first investment platform, has launched a new ad campaign targeting first-time investors and millennials. Through its campaign, Groww aims to capitalize on the surging interest in stocks among millennials, enabled and popularised by easy to use investing apps like Groww.

Conceptualised by The Script Room, the ad illustrates a humorous exchange between a father and son on the matter of the stock market. While the father goes on a tirade about the complexities involved in investing in the right stock, the son goes ahead and buys shares in his father’s company with just a few clicks. The ad conveys a simple message – to make wealth, one needs to invest smart and invest early. 

The commercial is currently airing on television and being shared across all social platforms. 

Groww co-founder and COO Harsh Jain said, “With an easy-to-use interface and robust technology offering, Groww aims to make investing easy and smart for the younger generation and democratize wealth creation. The film’s narrative highlights these aspects in a simple yet effective manner and we hope this will resonate well with our target audience.” 

The Script Room co-founder Rajesh Ramswamy (Ramsam) said the idea behind the campaign was to offer a refreshing POV of youngsters in a field where they have not been taken seriously. “With any financial communication, much is lost in jargon. We wanted to avoid this and stick to a casual tone to make it more understandable and relatable,” he explained.

The Covid2019 pandemic has proved to be an inflexion point for stock investing in India. The number of new Demat accounts opened this year have been the highest in our history. According to BSE, the number of mobile trades has tripled since March, while according to NSE, mobile trades now account for a quarter of the cash market deals. This growth is predominantly fuelled by apps like Groww that have made it easier for millennials and GenZ to invest in the stock market by removing complicated paperwork and long waiting time, as used to be the case earlier. The Groww app also provides all the necessary resources which an investor may require to conduct in-depth stock research: such as information about the company’s financials, peer comparison, shareholding pattern, live market activity, etc.