Report on Shemaroo

Grofers & Reckitt Benckiser introduce the 'Deliver safe programme'

Aims to raise consumers' trust with enhanced hygiene measures across operations.

NEW DELHI: In a bid to reassure consumers of the safety of buying groceries and getting them delivered home, online supermarket Grofers has joined forces with global consumer goods major RB (Reckitt Benckiser) to launch the ‘Deliver safe programme’. In a first for the Indian e-commerce industry, the collaboration with RB aims to strengthen consumer trust in the safety and hygiene measures implemented by Grofers.

The safety programme is built on 3P pillars – Products, Partnership, and Protocols – and emphasises the need to maintain proper hygiene and sanitisation from storing products in warehouses to delivery at customers’ doorstep. As part of this initiative, RB will equip the Grofers team with its iconic brands – Dettol, Lizol and Harpic – which have been tested by internationally accredited external laboratories and are proven to effectively kill more than 99.9 per cent germs.

Grofers CEO and co-founder Albinder Dhindsa said, “We at Grofers are committed to building a life-long relationship with our customers, and for that, we are working on every possible measure to ensure their safety. Since the Covid2019 outbreak, safety and hygiene have become key consideration drivers for our customers. While we have already implemented multiple safety measures across operations, with our partnership with Reckitt Benckiser, we are now going a step further to ensure that every part of Grofers experience is safe for our customers and our team members. Our partnership with these iconic brands in hygiene will only dial up the confidence of our customers and help them shop with a lot of confidence and a sense of security.”

RB Hygiene SVP south Asia Narasimhan Eswar said, “Our collaboration with Grofers will help ensure a safer and hygienic platform for our online shoppers in these trying times. Our world class disinfectant products are proven to help break the chain of infection.”

Furthermore, to make customers aware of this joint program undertaken to ensure enhanced safety and hygiene in their operations, Grofers will be sending out notifications, emailers and banners on the landing page of the company’s mobile app and website. Customers will also receive leaflets with their delivery, in sealed and sanitized bags, documenting the safety and hygiene processes undertaken.

Grofers is committed to the safe delivery of essentials to its customers and delivers products in sealed and sanitised bags. The company has also mandated daily thermal screening and use of the Aarogya Setu app for better safety of customers and delivery and warehouse staff. Grofers has also introduced zero-touch deliveries, and the delivery and warehouse staff is required to use hand sanitiser after every delivery. Wearing masks, hairnet, gloves, and usage of sanitisers has been made mandatory, and all team members are instructed to change their face mask every two days. 

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