MAM

Greenlam Industries Limited’s new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

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Greenlam Laminates is back with their new TV commercial focusing on one of its key product feature of Anti-bacterial surface for a healthy and safe environment. Greenlam Industries Ltd. is among the top 3 laminate manufactures in the world and largest in Asia. Under its flagship brand Greenlam Laminates and Greenlam Compacts, it is offering surfaces that are anti-bacterial, anti-microbial, anti-fungal and food contact safe so that customers can be rest assured of a hygienic space for all age-groups. At a time when brands are relooking at their marketing initiatives and investments due to COVID-19, Greenlam is reaching out to the entire nation with its TVC ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’.

The current situation has made people more cognizant of their well-being which has also led to an increase in the demand for anti-bacterial surfaces. Hence, whether at home, office or public place, anti-bacterial property has become a preferred choice for everyone. Now, through this new TVC, Greenlam is bringing awareness about its anti-bacterial laminates which are highly effective in retarding the growth of common bacteria up to 99.99%*. Greenlam is the first laminate brand to introduce anti-bacterial surfaces over 10 years ago and is committed to help people keep their spaces germ-free and devoid of unhealthy contaminants.

Conceptualised by ADK Fortune, a WPP agency, the TV Commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario. But everything suddenly seems fine when the realisation sinks in that all this is happening around Greenlam Anti-Bacterial Laminates

Speaking on the occasion Ms. Parul Mittal, Director, Greenlam Industries Ltd. said, “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

Throwing light on the thought process behind this campaign, Nakul Sharma, VP & Executive Creative Director, ADK Fortune (a WPP agency), said, “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

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