Mumbai: GOZOOP Group has bagged the social media and online reputation management mandate for the premium men’s comfort wear and innerwear, XYXX.

With this association, XYXX aims to elevate its digital presence across markets.

Currently, XYXX is motivating people to be true to themselves and follow their own instincts through the #PlayYourWay campaign leveraged on digital media featuring Indian cricketer KL Rahul. GOZOOP Group with their expertise has amplified the communication to a larger audience through the brand’s social media platforms.

As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, customer support management for the brand. The team is responsible for building communities and recognition for the brand through social media with impactful creative assets.

Speaking of this partnership, XYXX Apparels chief marketing officer Sonal Rai said, “We believe that a brand's communication strategy and digital initiatives need to share a common vision and voice across all platforms. Trusting GOZOOP Group’s expertise, approach and experience in the digital world, we are ecstatic to have them as our digital agency.”

Commenting on the win, GOZOOP Group India CEO Samrat Bedi, said “We are delighted to be partnering with a very collaborative and encouraging client on this fast growing comfort wear brand. XYXX’s brand ambitions are exciting and challenging — just the kind of mandate that we love taking up at GOZOOP.”