MUMBAI: Goodknight has launched a new TVC for its Fabric Roll-On, highlighting the concern of family members when children go out to play in the evening and are vulnerable to mosquitoes and diseases such as dengue and malaria.
Goodknight Fabric Roll-On is a personal mosquito repellent. It is made using 100 per cent natural and plant-based ingredients such as citronella and eucalyptus oils and is applied on clothes, not skin. By just applying four coin-sized dots on your clothes, you can stay protected for up to 8 hours outdoors.
Godrej consumer products CEO India and SAARC Sunil Katatria said, “While there is an alarming rise of vector-borne diseases like Malaria and Dengue in the country, there is also a lack of awareness that the mosquitoes that spread these diseases usually bite during the daytime when children are usually out of the protected zones of their homes. Our core focus is to let children have a happy childhood outdoors which makes them “champions” in their lives by protecting them from mosquitoes while they play.”
The TVC describes an Indian family stopping their daughter from playing cricket. The grand-mother, grand-father and father express their concern of her getting bitten by mosquitoes and contracting malaria or dengue if she goes to play. The mother, in this case, supports her daughter’s decision of outdoor play being assured that Goodknight Fabric Roll-On will protect her. The TVC highlights how the Goodknight Fabric Roll-On is effective in repelling mosquitoes and enabling kids to go out and play and become “champions”.
JWT Mumbai vice presidents and executive creative directors Priya Pardiwalla and Steve Mathias said, "Every mom knows the importance of playing outside every evening. Of rather not being trapped by the videogame or television. However sometimes she has to say NO and stop her kids from stepping out especially during times of high mosquito infestation such as a dengue epidemic. But now Goodknight Fabric Roll-On, a truly non-intrusive innovation empowers moms to do one of the most difficult things ever - saying YES and allowing their kids to play outside, to learn and explore without worrying about mosquitoes. The commercial is centred around a mother who encourages her kid to go out and knock it out of the park, while the rest of the family is concerned, stressed and worried about mosquitoes outside."
The creative ends with a great message for kids that if they want to become champions and win, they have to venture out of their homes without the fear of mosquitoes.
