MAM

Godrej L'Affaire concludes its fourth season with a grand celebration of lifestyle

Tata Motors also showcased its latest Tata Nexon EV

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MUMBAI: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

It kicked-off with a masterclass marking actress Bhumi Pednekar’s debut as a chef along with Chef Varun Inamdar. They engaged in a live cook-off followed by a conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra and Teejay Sidhu spoke about inculcating spirituality in children through travel. They also unveiled the trailer of their upcoming web-series ‘Baby Yatra’.

Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever. Designers Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) engaged in an insightful conversation, powered by Design Dekko, on ways to design homes that give back to nature and the importance of sustainable designs.

The highlight of the evening soirée was ace couturiers Monisha Jaising and Shweta Bachchan Nanda’s luxury pret fashion label MxS’s first ever fashion show. The couture was street-inspired and had sportive elements and fabric mash-ups, giving the collection a jolt of energy. Supermodels like Carol Gracias, Deepti Gujral, Aanchal Kumar and Sucheta Sharma walked the ramp while the show was choreographed by Shie Lobo.

Supporting Shweta’s first-ever MxS fashion show, Jaya Bachchan, among other celebrities, was also present. All models were accessorized with Isharya jewellery and watches by Guess Watches and Esprit, complementing the collection. India’s drag scene star, Sushant Divgikar, adorned his famed Rani Ko-He-Nur avatar for a musical performance with his band TopStorey leaving the audience mesmerized.

The Godrej Food Trends Report - 2020 was unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

Godrej Group executive director and chief brand officer Tanya Dubash said: "Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls and brand partnerships, our fourth season has raised the bar and turned out to be the most successful edition till date. Godrej L'Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for a modern-day living.”

Godrej L’Affaire soirée witnessed first time unveiling of Ginevra, a new perfume range from Tonino Lamborghini Fragrances. Radio host and producer Hrishikesh Kannan moderated an engaging panel comprising digital influencers such as Karishma Sakhrani, Khushnaz Turner, Rij Eappen, and Chef Amninder Sandhu. The panel titled ‘Make Space for Life’ by Godrej Interio, deliberated on the importance of maintaining work-life balance dynamics and explored what it takes to be an influencer.

Tata Motors showcased its latest car in the electric vehicles segment –Tata Nexon EV. Godrej Locks unveiled an installation endorsing home safety, conceptualised and designed by Anand Menon and Shobhan Kothari of ADND, a prominent architecture, and interior design firm.

Godrej L’Affaire’s fourth season presenting partner was MX Player, while the on-ground event was styled by Krsnaa Mehta of India Circus. The soirée offered experiences of top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties, and Goodknight Naturals.

Other prominent brand partners include Godrej Veg Oils, Elior India, Slice of Pink, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Houzz India and Godrej aer.

MX Player CEO Karan Bedi said: "Godrej L’Affaire has been redefining lifestyle trends with every new edition, which makes it a great platform to interact with a range of premium audiences and brands. The theme for this year was 'Aarambh' – bringing together imagination, creativity, and innovation via bespoke experiences for its attendees. We are very happy to have been a part of this experience, and it was great to see the mix of ideas and concepts across various lifestyle categories."

"The association with Godrej L’Affaire gives us the ideal platform to acknowledge and reward fashion-forward customers, while also setting new benchmarks in the industry on value creation and consumer engagement. For the second year of our association with Godrej L’Affaire, we invited over 50 Myntra Insiders to experience the best of fashion, travel, food, lifestyle and much more during this event,” added Myntra head of marketing Harish Narayanan on the partnership.

Raymond Consumer Care director international brands Barun Mukherjee said: “Partnering with Godrej L’Affaire was a rewarding experience for us as the event reckons with everything lifestyle and luxury. We took the opportunity to launch Ginevra range of products and showcased the complete range of Tonino Lamborghini fragrances.”

The media partners for the fourth season of Godrej L’Affaire were Sunday Mid-Day (Print Partner), Living Foodz (Lifestyle TV Partner), IWMbuzz.com (Digital Media Partner) and Radio One 94.3 (Radio Partner).  Wizcraft International managed the on-ground execution of this season.

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