Mumbai: The final day of the Goafest commenced with a Knowledge Seminar by AnyMind, titled, Seven Principles For The Future Of Creativity led by Accenture Song global creative chairperson Nick Law. This session deep-dived into the necessity of establishing and embodying principles as a brand; to this end, Law stated, “Every company needs to have consistent principles and dynamic practices. Sometimes, our industry sometimes forgets that it needs to be dynamic.”

Law has crafted a compelling set of principles that ignite a fresh perspective on the future of creativity. His principles act as a guiding light, illuminating the path forward for artists, designers, marketers, and anyone seeking to harness the power of their creative potential. Law offered profound insights and a deep understanding of the ever-changing landscape.

The seven principles for the future of creativity, guided by Law, emphasize the importance of embracing creativity, technology, and its collaboration to drive innovation, create meaningful experiences, and deliver effective creative solutions in the evolving digital landscape, ultimately transforming the way brands connect with audiences and shape the future of advertising.