MAM

Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.

Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in 'Best use of an Integrated Campaign' and 'Best use of Branded Content' category, one each for its campaign for Star Plus titled 'Nayi Soch', and another for Dove’s ‘Dove reframes the beauty debate in India.’ The agency also won three bronze and five silver medals.

On Goafest Abby's 2017, Mindshare South Asia CEO Prasanth Kumar said: "Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous."

The second top winner of this year is Maxus which took home six medals – one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ‘When courage prevailed from 8pm to 8am campaign in the 'Best use of Radio' category.

The third leading agency was Madison Media bagging a total of eight medals -- five silver and three bronze.

Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.

A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.

In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the 'Best promotion of a CSR' category for ‘A newspaper galvanizes communities to revive 4000+ lakes’ and in the 'Best brand innovation in newspapers printed or online' for ‘Crowdsourcing Imagination to create the newspaper of the Future by the Future.'

2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/moanxz.jpg?itok=6lhEzyZg
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/somany.jpg?itok=PSMsA4o5
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/whitlpool.jpg?itok=4eeVaqU_
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amrit.jpg?itok=gzv-1KYz
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amit_tolani.jpg?itok=Q7ofUjr1
Ceat gears up to drive hard during the IPL20

NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner. It first put its money...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/media_minds_2.jpg?itok=iUblJ8d1
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/cadbury.jpg?itok=JxDUpnun
Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/rcb.jpg?itok=UFzPqefH
This IPL season, RCB celebrates Covid warriors

NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/stylam.jpg?itok=Dx5Qevw_
Stylam associates with Kings XI Punjab for IPL 2020

NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier League (IPL).  Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required