MUMBAI: Online giving platform, GiveIndia has launched the ‘Team for Humanity’ fundraiser to provide financial support to low-income families who have lost an earning member to COVID-19. This immediate financial aid can help ease the loss of grieving families who are at greater risk of falling further into poverty.
With 250,000+ families losing earning members to COVID-19, this aid will help them tide through this difficult time, as only 30 per cent of bereaved families can sustain for over a month in their current financial state. Through this fundraiser, low-income families of COVID deceased will receive a one-time cash support of Rs.30,000 (approximately $ 400/family), said the platform in a statement.
Through one of the largest collaborative efforts towards COVID relief, the initiative has already seen support from the likes of Virat Kohli, KL Rahul, Mary Kom, Dua Lipa, Lilly Singh, Pep Guardiola, Robert Pires, Yuvraj Singh, Sunil Chettri, Washington Sundar, Devdutt Padikkal and Kareena Kapoor among others. Companies including PUMA, Facebook, Myntra and Miss Malini have also joined the cause. DDB Worldwide is the communication partner for the fundraiser.
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GiveIndia founder 2.0 & CEO Atul Satija said, "COVID’s impact has pushed many families into poverty, especially those who have lost their only breadwinner and are facing hardships for everyday survival. It is heartening to see members of the sports fraternity coming together to help vulnerable communities - sports is a great way to unite people. We are grateful to Puma, DDB and others for supporting families of the COVID deceased through their Team for Humanity fundraiser.”
“PUMA is happy to partner with GiveIndia and DDB for the Team for Humanity fundraiser to support relief initiatives to help those impacted by COVID-19. Losing a loved one is heartbreaking and there are so many families dealing with all kinds of losses due to the ongoing pandemic. We hope this initiative helps vulnerable families across the country mitigate the impact of the pandemic as they take the first step to stability. Each donation- no matter the amount- will help families adjust to their new reality and come out stronger. Together, we can win the battle against COVID-19," said PUMA India & Southeast Asia managing director Abhishek Ganguly.
Facebook India director and head of partnerships Manish Chopra said, “We've all seen the impact the pandemic has had across communities, and we are happy to partner with GiveIndia in their efforts to help affected families move forward. Facebook’s SocialForGood initiative is focused on supporting large community causes by bringing together public figures and creators to raise awareness and funding and it is heartening to see the sports and entertainment community coming together to help those in need."
