NEW DELHI: Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter. The guests will now have unlimited free access to 5,000+ popular magazines and newspapers on the Magzter app. ITC Hotels’ guests can enjoy reading the magazines and newspapers on their mobile devices while they are anywhere inside the hotel premises – whether it is the room, the restaurants, the conference hall, the lobby, or the spa. This facility can be accessed by anyone entering the property, including in-house guests, customers of other services, visitors and employees.

These magazines and newspapers also spread across 60+ widely spoken languages including English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Spanish. Some of the popular titles that can be read for free in these smart reading zones include The Times of India, Hindustan Times, Business Standard, The New Indian Express, India Today, Filmfare, Cosmopolitan, Forbes India, National Geographic Magazine, Lonely Planet Magazine India, and Tinkle.

ITC Hotels COO Anil Chadha stated, “We have pioneered sustainable practices in hospitality. The association with Magzter is a one-of-its-kind offering by ITC Hotels. It caters to people of all age groups and with diverse interests. While businessmen can stay updated with leading business magazines and newspapers, family travellers can relax by binge-reading popular fashion, lifestyle and entertainment magazines. Kids are sure to love reading their favourite comics in an exciting digital format too.”

Magzter Inc CEO Girish Ramdas stated, “We always strive to provide solutions to real-world problems with our product and innovative ideas. During these unprecedented times, we’re immensely pleased to partner with ITC Hotels and turn all their properties into smart reading zones. We firmly believe that guests will love indulging in unlimited reading on the Magzter app even as they enjoy the world-class hospitality of ITC Hotels.”