MUMBAI: GenY Medium (GenY) has become the digital partner of O2 Spa by winning the latter’s digital mandate. O2 Spa, the largest day spa chain in Asia is present at over 70 locations, across 21 cities in India. Over a period of 12 years, the brand has become synonymous with wellness and salon services of global standards. GenY Medium is a full-service digital agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

In accordance with the requisites of the mandate, GenY will focus on Omni channel marketing and online to offline (O2O) commerce for bringing in quality prospects to their sales strategy and goals. O2 Spa has given GenY a full-service mandate which includes digital brand building, performance marketing and deployment of marketing technology systems.

GenY Medium co-founder & CEO Yashwant Kumar said, “We are looking forward to working with O2 Spa. Being a category leader implies that the brand will need to push the envelope on digital. This is what excites us. We believe that our experience in applying marketing technologies can help us add significantly to the business. Our performance-driven approach and focus on leveraging the right set of technologies will certainly deliver the desired business results for O2 Spa.”

O2 Spa chief executive officer Ritesh Reddy Mastipuram said, “As our audience is most active on digital, our primary channel will be digital to reach out and engage with our audience. We are excited about having GenY Medium on board as our digital partner, as we needed a partner who understands this challenge and has delivered before. Their expertise in the digital space, especially their ability to marry art and science gives us much to look forward to.”