NEW DELHI: Fantasy cricket app Gamezy has come up with Naya Zamana V/S Purana Zamana ad campaign starring brand ambassador KL Rahul to usher the game into the new digital age.
Even though fantasy cricket has been around for quite some time now, it has failed to evolve and cater to new age aspirations. Conceptualised by video content agency Aagey se Right, the new IPL campaign Naya Zamana V/S Purana Zamana tries to communicate the message of ‘out with the old, in with the new’.
Gamezy's campaign #NayeZamaneKaFantasyCricket allows you to create your fantasy team even in the second innings or once the match starts unlike #PuraneZamaneKeFantasyApp.
Talking about the idea behind the new video campaign, Aagey se Right founder and creative director Abhay Mehta said: “Gamezy closely listens to the needs of its end users. It helps them stay updated which is what is expected of any new age app. The Naya Zamana is a representation of this newness and innovation that Gamezy stands for. The analogy is apt since it reflects the state of fantasy cricket in general vis-à-vis the freshness that Gamezy brings to the table.”
While he’s in his element on the cricket field, filming the Naya Zamana campaign pushed KL Rahul out of his comfort zone. He shared: "I love to challenge myself, whether it is on the field or off it. This time I challenged myself in a domain which was completely new for me – acting. It was a fun experience on the set as I got to explore a skill I never knew I had."
With KL Rahul as its brand ambassador, Gamezy has no doubt managed to grab eyeballs in the industry.
“KL Rahul is a modern day cricketer, an all-rounder who is quick to adapt. This virtue coupled with his popularity amongst fans makes him the obvious choice for a new age brand like Gamezy. With this campaign, we get to see not one but two KLs, one who is rigid and stuck in purana zamana and the other carefree and happy in nayazamana. We get to see him in an avatar like never before,” said Gamezy SVP marketing Harish Rawat.
The new series of Gamezy commercials will air during live broadcasts of cricket matches on Star Sports Television. Apart from live cricket, the brand also plans to showcase this campaign on various digital platforms to amplify reach amongst the vast cricket fan base.
Launched in 2019, Gamezy is a fantasy gaming platform dedicated to cricket that also allows users to win cash prizes.Users can play their favourite fantasy cricket game in eight languages, from the classic 11-a-side format, to second innings and 5-a-side teams. The app has over 5 lakh active users and more than Rs 10 crores in winnings.
