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PUMA, Cara Delevingne release colorful collection for pride month

The collection is inspired by Cara’s passion to show love, hope and kindness toward one another

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MUMBAI: Global sports company PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the From PUMA with Love pack to celebrate Pride Month. Made to be worn with pride, the collection features vibrant colors, rainbow designs and bold graphics.

The collection is inspired by Cara’s passion to show love, hope and kindness toward one another while also giving back to the LGBTQ+ community and its members.

“This collection was designed and created with so much love. I was really looking forward to wearing it at this year’s Pride celebrations that I was planning to attend but, given the circumstances, I can’t wait to wear it and celebrate Pride month from my home via Zoom and FaceTime,“ said Cara Delevingne. “Through my foundation, I am looking forward to making donations to LGBTQ+ organisations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”

The "From PUMA with Love" styles include colorful graphic tees, hoodies and Pride waistbag releases June 24 on Puma.com and select PUMA stores.

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