MAM

Franklin Templeton, Bira 91, HelpAge India & Adventures Beyond Barriers Foundation join hands with Tata Mumbai Marathon 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/09/tmm.jpg?itok=dB8pleyr

MUMBAI: Countdown to the 17th edition of Asia’s prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM) has well and truly begun. First time in Indian distance running history 55,322 runners will stand in unison at the start line of the event and serve as an inspiration to #BeBetter. Credited for many firsts and the pride of the country, TMM has not only put Mumbai, but also India on the global distance running map.

Running is the fastest growing urban sport and the participation numbers at the 2020 edition of TMM is a testimony to this - 19% increase in total participation. 9,660 runners in the full marathon, 15,260 runners in Half Marathon, 19,707 runners in the Dream Run, 8,032 runners in 10K, 1,022 runners in Senior Citizen Run and 1,596 runners in Champion with Disability. Women participation has surged to 35%, while the outstation participation and full marathon participation saw a growth of 22% and 15% respectively.

Harish Bhat, Brand Custodian, Tata Sons, said, “Tata Mumbai Marathon is one of the largest and most exciting sporting events worldwide, with the run finding pride of place on the running calendar of elite global marathoners. This run is a beautiful symphony of humanity that celebrates the spirit of unity in diversity, inspiring both young and old alike while shaping a healthy world. This platform has helped the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. He further added, “It feels fantastic to experience the enthusiasm of the participants, consistently pushing the boundaries, and inspiring the human spirit. Looking at the response of the audience, we expect this year’s edition to be larger and better.”

CHAMPIONS AT THE START LINE: The USD$420,000 event will see in action defending champions Cosmas Lagat of Kenya and Worknesh Alemu of Ethiopia headline the international elite athletes’ line-up. Their winning timing of 2:09:15 and 2:25:45 is the second fastest timings in Mumbai Marathon history.

Leading the Indian elite men full marathon line-up is Army’s Srinu Bugatha, who won the Airtel Delhi Half Marathon and the Tata Steel Kolkata 25K 2019 editions, finishing the races in 1:04:33 and 1:18:31, respectively in last two months. Challenging him will be Rashpal Singh, Silver Medalist in Kathmandu South Asian Games 2019 along with Rahul Pal, winner of the Pune International Marathon 2019.

The Women’s full marathon line-up has Olympian and Arjuna Awardee, Sudha Singh, eyeing to add to her 3 TMM titles and firmly set on a hat-trick this year. Sudha won her first title in 2016 and after a year’s gap, she was champion in 2018 and 2019. Sudha will be challenged by Jyoti Gawte who won the Mumbai Marathon in 2017.

In the men’s half marathon category, Avinash Sable, 3,000 steeplechase national record holder, who shattered his own national record at World Championship at Doha in October & qualified for Tokyo 2020 Olympics will lead the field along with Shankar Man Thapa, who was the runner-up in 2019. Likewise, in the women’s half marathon, veteran athlete Swati Gadhave will face stiff opposition from 2019 runner-up & winner of 2018 edition, Monica Athare.

Vivek B Singh, Joint Managing Director, Procam International said: “More than 9000 runners doing the full marathon and crossing the 50,000 mark for total number of participants – both are humbling milestones for us.  To see India, embrace running is a dream come true for us. We are thankful to the Government of Maharashtra, Mumbai Police, MCGM, our sponsors and our runners who have given their rock-solid support in the incredible journey of the Tata Mumbai Marathon. We wish all the participants a successful and enjoyable race day!”  

2020 HIGHLIGHTS 

TIME PERFORMANCE BONUS FOR INDIAN ATHLETES: TMM has always been a springboard for Indian athletes and the platform has managed to get the best out of them.  With the same aim, this year, a Time Performance Bonus has been introduced for the Indian Elites.

 

At km mark

Time cut-off

Bonus

Indian Elite men

10K

Under 00:32:00s

 40,000

 

20K

Under 01:03:30s

 40,000

 

30K

Under 01:35:00s

 40,000

Indian Elite women

10K

Under 00:37:10s

 40,000

 

20K

Under 01:15:00s

 40,000

 

30K

Under 01:51:00s

 40,000

NEW BRANDS FOR 2020: The culture of road-running in India has grown tremendously. This has opened an avenue for new brands and innovative associations. This year, Procam takes pride to announce four such new beginnings. Franklin Templeton, one of India’s largest* fund houses as Investment Partner (*Source: AMFI Website (based on AAUM as on September 30, 2019); Bira 91,  one of India’s fastest-growing craft beer brands, as the official Companion; HelpAge India, an NGO that extensively works for the cause and care of Silvers, as the event’s Institution Partner for Senior Citizens category and Adventures Beyond Barriers Foundation, an NGO that works extensively towards inclusion via sports for persons with and without disability as its Inclusion Ally, to encourage Persons with Disability in the Open 10K category.

The Tata Mumbai Marathon is also proud to have continued support from Sports Goods Partner ASICS; Channel Partner Star Sports; Hydration Partner Bisleri; Recovery Partner Volini Maxx; Domains and Online Presence Partner GoDaddy; Timing Partner Seiko; Energy Drink Partner Fast&UP; Hospitality Partner Trident Hotels; Print Partner The Times of India; Driven by ALTROZ from Tata Motors; Music Entertainment Partner 98.3 Radio Mirchi; Medical Partner Asian Heart Institute; Philanthropy Partner United Way Mumbai; CWD Facilitator ADAPT and Performance Eyewear Partner Oakley.

RUN YOUR WAY: This year at the Tata Mumbai Marathon create magic on race day by running your way. Individuals and groups across all race categories can express themselves in their own unique way. More than just running in costume, you can also express yourself via your favourite song, poetry on the pride for the city, showcase your favourite dance moves, a rap you’ve written, even your beliefs or a cause close to your heart or just about any other form of expression and talent that you would like to showcase on race day. 

All you have to do is capture your expression via photograph or video on race day anywhere along the official holding area, race route or post finish area. Upload your expression with a short description before 6:00 pm on 19th January 2020 and stand a chance to win attractive cash prizes. For more details log on to: tatamumbaimarathon.procam.in/runners-information/run-your-way

MIRCHI GET ACTIVE EXPO: A one-stop destination for runners, the Expo will be organized at GTX Block Ground, Opp Citi Bank Bldg., Off Bharat Petrol Pump, Bandra (East), Bandra Kurla Complex from 15th to 18th January 2020. The Expo will be on between 10.30 a.m. and 7.00 p.m. on 15th to 17th January 2020, and on 18th January 2020 between 10.00 a.m. and 5.00 p.m. The Expo is also the venue for all confirmed participants from Mumbai and Outstation registered runners to come and collect their running bibs, study in detail race day instructions, familiarize themselves with all the timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures and other provisions that will come into force on Race Day.

TATA IN SPORTS

Tata Group is a global enterprise with combined revenues of US $110.7 billion (2017-18), along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

TCS is the sponsor of many premier global marathons across the world like, the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/pinto.jpg?itok=eSFpRvpP
GUEST COLUMN: How video marketing drives maximum conversions

The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/bnm.jpg?itok=4R5ZqqrN
GUEST COLUMN: Mobile marketing trends that’ll pave way for OTT boom in 2022

The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart and attention. Similarly, the sector that was once considered stagnant with very low penetration across different regions and markets has today become...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/acc.jpg?itok=RwzClcSv
ACC launches 'Leave Behind No Waste' campaign with BCCI for Ind-NZ series

ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/m.jpg?itok=hbms96pu
McDonald’s India says '25 years of lovin it' on its 25th anniversary

From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India - North & East has launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/mayank_bidawatka-koo.jpg?itok=-I3D92Jb
Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/watconsult.jpg?itok=L6mCKWuH
53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/ranbir.jpg?itok=PZbL-W5h
Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/kantar.jpg?itok=s3vN_blW
Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/manan-desai-mybyk.jpg?itok=7HPOFab0
MYBYK launches ‘Let’s Unlock’ campaign with comedian Manan Desai

Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required