NEW DELHI: Revv, one of India’s fastest growing self-drive car rental services with a presence in 22 cities in India, has awarded its digital marketing mandate to the award-winning digital agency, FoxyMoron. The mandate will be handled by the agency's Gurgaon office, set up in 2012.
The mandate entails building consumer awareness of a new subscription-based model in the automobile industry through strategic content and design across all social media platforms and via email marketing as well.
Speaking about the win, FoxyMoron business head North & national head of partnerships Prachi Bali said, “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one. We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”
Revv Co-founder Karan Jain said, “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”
