MUMBAI: Fox International Channels (FIC) has roped in Grey Worldwide as the creative partner for its business in India.

TapRoot India, the network‘s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at Asia level.

In February 2011, Fox International Network had announced that it is looking for an additional creative partner in India, as a result of an active expansion spell, with seven new channels added to its Indian basket.

Says Fox International Channels vice-president marketing Debarpita Banerjee, “We are pleased to announce the appointment of Grey Worldwide as our new creative partner and look forward to working with them. We are sure that they will be able to keep pace with our growth targets and usher in innovative and refreshing brand solutions.”

Grey COO Jishnu Sen added, “We are really excited to be chosen as the agency for the National Geographic Network. Its an iconic brand that gives fabulous opportunity to do superb work. Having this brand as a part of our stable huge testament to Grey. We are looking forward to terrific times and a long successful partnership.”