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Fox Crime mandates creative duties to Ogilvy

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MUMBAI: As part of its plans to get active on the communication circuit in a bid to expand its subscriber base and get more advertisers on board, Fox Crime channel has handed over its creative duties to Ogilvy India.

The agency‘s Mumbai branch will handle this account.

Said Star World VP programming Jyotsna Viriyala while commenting on the channel‘s plans, "There are many elements that work for this campaign. But most of all, it‘s the strong and innovative creative output from a powerful insight about the genre. The campaign involves the viewer/user like the genre would. With minimal advertising, Fox Crime already has a very high awareness score. The purpose of this campaign has been built on it and gets the channel into the immediate consideration set of viewers."

It is also learnt that an aggressive ad campaign for Fox Crime will break in the near future. The media mix for this campaign will include television, OOH (out of home), and digital media platforms.

It may be interesting to note that Ogilvy India already handles the creative mandate for prominent channels from the Star TV stable including Star Plus, Star Gold and Star Jalsha.

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