MAM

‘Flipkart Pay Later’ now available on PhonePe

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/28/flipkart.jpg?itok=UGlKNyUJ

MUMBAI: PhonePe, India’s leading digital payments platform, and Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of Flipkart’s Pay Later facility on the PhonePe platform. Payments through the Flipkart Pay Later solution can be completed in a single click, making it a fast and convenient payment option for PhonePe users. While transacting on PhonePe, users can now choose the Flipkart Pay Later credit option on the app and clear their dues through one single payment by the 10th of the next month, at no extra cost.

Launched by Flipkart in 2017, Flipkart Pay Later is a revolutionary customer focused credit instrument that makes shopping more convenient and affordable for millions of consumers across India. The solution allows consumers to shop for small ticket items up to INR 5,000 through a single click payment on the platform, without waiting to generate an OTP.

Pre-approved Flipkart users can register for this option on the Flipkart app/site and then activate the Flipkart Pay Later option inside the ‘My Money’ section on PhonePe. With this launch, PhonePe aims to provide users access to a convenient way to pay on the app and at millions of merchants operating on the PhonePe network.

Commenting on the launch, Deep Agrawal, Head of Payments, PhonePe, said, “We are excited to launch Flipkart Pay Later on the PhonePe platform. PhonePe has always endeavoured to provide consumers with the power to choose the payment instrument of their choice. Flipkart Pay Later is a great way for eligible users to transact safely and conveniently on the PhonePe app. PhonePe is the largest payments platform in the country and we are committed to creating wide-ranging payment options on the platform.”

Smrithi Ravichandran, Business Head, Fintech & Payments Group, Flipkart, said, “At Flipkart, we put customers at the heart of all our innovation and PayLater is one such initiative. We have been very encouraged to see the wide acceptance of our in-house innovation ‘Flipkart Pay Later’ by our users. After successful adoption of this payment solution on our website/app, we believe this is the right time to share synergies between the group companies and bring this customer-focused solution on PhonePe which is leading the digital payments market in India.”

Flipkart Pay Later is currently enabled on Myntra and PhonePe.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/OK.jpg?itok=7U1u1l29
OK Tested all set for its first live event

NEW DELHI: OK Tested, ScoopWhoop Media's newest lifestyle video channel, is all set for its first live event, The Fam Fest 2020. As the name suggests it's not just a fan meet, it's a meeting of people that have supported ScoopWhoop Media on this journey to something so much more tangible than likes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/bipin.jpg?itok=WYg21EUU
Bipin R Pandit’s 15th edition of Khumaar enthralls Mumbai audience

MUMBAI: Bipin R Pandit’s  musical extravaganza Khumaar that happened on Friday 14 February 2020 was a packed house show attended by 800 plus audience at the St Andrew’s Auditorium, Bandra, Mumbai. The valentine special show was dedicated to romantic songs.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/tata.jpg?itok=zcWGd6Qo
Tata Nexon EV takes experiential marketing to next level

MUMBAI: Tata Motors has partnered with Godrej L’Affaire, a luxury lifestyle experiential platform by the Godrej Group, to exhibit and demonstrate the capabilities of its recently launched Tata Nexon EV- India’s Own Electric SUV. The company will set-up an experience zone at the Godrej L'Affaire to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/trumph.jpg?itok=FKhv10vP
US PRESIDENT DONALD TRUMP WATCHES WION!

MUMBAI: While India is getting ready to say ‘Namaste Trump’ on the US president’s first state visit to the country, WION – India’s first International News channel is making news.  The detailed coverage by WION was even retweeted by President Donald Trump!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/lakme.jpg?itok=z-EuwlWY
LupinLife Collaborates With Payal Singhal and Mithali Raj at Lakmé Fashion Week 2020

MUMBAI: Corcal Bone & Beauty calcium supplement from LupinLife (Consumer healthcare business of pharma major Lupin) returns to Lakmé Fashion Week at the Summer/Resort 2020 edition. In its 2nd edition, LupinLife collaborated with designer Payal Singhal and Mithali Raj — Captain of the Indian...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/rohit.jpg?itok=jUmlpRLL
LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India

MUMBAI: LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma, vice-captain of India cricket in T20 and ODI format. The campaign has been launched to take the brand and the sport...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/vmate.jpg?itok=jC2k8Ref
Pair of Men Wins VMate’s #HappyValentinesDay challenge

MUMBAI: In a pleasantly surprising turn of events, trending short video platform VMate has announced a male duo as the winner of the recently concluded #HappyValentinesDay challenge, which witnessed a massive participation and creation of more than 8.5 million videos. These two men would be awarded...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Vertical_Videos.jpg?itok=MBFvI-Pv
Better completion rate and recall: Why vertical videos are the current big marketing tool

MUMBAI: Early last year, a new buzzword caught the attention of marketers globally -- vertical videos. Despite being a regular feature on apps like Snapchat and TikTok, the vertical video domain was not explored much by the marketers before the advent of IGTV by Facebook in mid-2018. Paired with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/bsc.jpg?itok=2sMYeSpx
14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required