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Flipkart, Myntra partner with Marie Claire for cosmetics, hair appliances launch

The partnership aims to address specific concerns of Indian consumers.

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Mumbai Homegrown e-commerce marketplace Flipkart along with the group’s fashion, beauty & lifestyle major Myntra on Thursday announced a partnership with Marie Claire, a global lifestyle and fashion brand, to bring the latter’s range of cosmetics and hair-styling appliances to India. 

With this launch, Marie Claire, known for salons, magazines, ready-to-wear, and accessories segments running successfully in India, marks its entry into the beauty & hair care appliances category, said the press statement.

Taking note of these strong consumer insights and thorough in-depth research, Flipkart and Myntra, in partnership with Marie Claire have come up with a new range of products that are inspired by French taste and expertise and infused with local influences to meet the needs of India’s next-gen consumer. The aim is to address specific concerns of Indian consumers and give them a ‘makeup meets skincare’ experience, it added.

“We continue to explore partnerships that allow us to bring new brands and products to the Indian market in line with the needs and expectations of our consumers," said Flipkart senior director- private label Priya Fotedar. "Despite significant changes in our lifestyles over the past year, beauty and hairstyling continue to remain important as ever in the daily lives of consumers. Our partnership with Marie Claire enables us to provide consumers with products that are affordable yet premium.”

“India, for its sheer size, presents a huge and very attractive opportunity for Marie Claire in the beauty sector. We are excited for the opportunity to enter the personal care market - a segment that clearly has a lot of potential for DIY solutions," said Marie Claire brand architecture partner Roberto Bre. "Partnering with Flipkart and Myntra will give us great reach and visibility among consumers, across the length and breadth of India. Flipkart’s and Myntra’s deep understanding of consumer behaviors and demographics will give us a strategic advantage as we expand our brand presence in the country.”

“Beauty and personal care category is a strong focus area for Myntra. We are continuously expanding our portfolio, with many world-class brands already added so far in 2021, and Marie Claire is another fine addition to it," said Myntra Fashion Brands senior director Nishant Prasad. "We are also looking to leverage our deep understanding of consumer and category trends to bring to market the most relevant and innovative products in the beauty and lifestyle space catering to evolving consumer preferences.”

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