MAM

Festival Tourism is driving Travel Demand Thomas Cook India observes 20% growth in bookings

Domestic destinations witness strong uptake of 12-15%; International locales by 22%

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/19/thomas.jpg?itok=5YrfmK0Q

Mumbai: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has reported a strong growth in ‘Festival Tourism’ as the Indian traveller seeks to combine spiritual elements with unique cultural experiences. This year, the Kumbh Mela and Holi have proved to be significant drivers, with over 20% growth from the previous year. The company has also recognized that a ‘smart weekend holiday’ concept (taking a day off from work to extend festival holidays) is creating a distinctive boost to travel demand.

This year, Holi has reiterated the trend of Festival Tourism and this has been a boon to Thomas Cook India’s domestic travel business, with demand up by over 12%. Indians are showing significant interest in the celebrations at Vrindavan’s famous Banke-Bihari temple and Gulal Kund’s re-enactment of Holi by local Krisha-leela drama troupes in Brar; equally Mathura-Dwarka; or joining in Shantiniketan’s cultural events started by Tagore.

Thomas Cook India’s customer data and analytics also reveal that Festival Tourism is no longer restricted to India, with the country’s new age travellers opening up to cultural experiences globally, and an increase in demand of approximately 20% for experiences including the water festival/ Songkran in Thailand, the lantern festival in Taiwan, Chinese New Year in Singapore, the Dragon Boat Festival in Hong Kong, the colourful Carnival in Rio de Janeiro, Brazil and Venice, Italy, Mardi Gras festivities in Louisiana, USA, the famed tomato festival/ La Tomatina in Spain, a colourful display of costume and culture - Dia de los Muertos in Mexico, and the Boryeong Mud Festival in Korea, amongst others.

The concept of ‘smart weekend holidays’ is another significant trend being witnessed this Holi weekend, with work-weary millennials taking a Friday off to create an extended weekend from Thursday to Sunday. Short haul, no-visa or easy visa regime destinations are in high demand, with an increase of over 25% to destinations like Dubai-Abu Dhabi, Singapore, Bali, Thailand, Sri Lanka; also off-roading and adventure getaways to Uttarakhand, Corbett, Kufri, Neemrana, Kolad/Dandeli in Maharashtra, Andamans, Mysore-Coorg, and more. Growth is being witnessed predominantly from millennials/the DINKs-SINKs segment and ad-hoc groups of friends and families.

Rajeev Kale, President and Country Head, Leisure Travel, MICE, Thomas Cook (India) Ltd. said, “Festival Tourism is the new trend, with India’s new age travellers rediscovering their roots and joining in the celebrations of festivals like Holi in India’s Vrindavan, Mathura-Dwarka; also Mardi Grass, Songkran, and several others in international locations. Extending the weekend by taking a day off from work, is giving rise to an interesting concept of ‘smart weekend holidays’. Both are catalysing our travel demand this year, and clearly trends that we are looking forward to!”

About Thomas Cook (India) Limited: Set-up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa and Passport services and E-Business. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Travel Circle International Limited, Private Safaris East & South Africa.

As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 25 countries across 5 continents, a team of over 8226 and a combined revenue in excess of Rs. 11,411.6 Cr. (over $ 1.75 Bn).

TCIL has been felicitated with The Best Outbound Tour Operator and Leading Company with Cutting Edge Travel Innovation at the Times Travel Awards 2018, Excellence in Domestic Tour Operations at the SATTE Awards 2018, Best Travel Entrepreneur of The Year at TTG Travel Awards 2017, The French Ambassador’s Diamond Award for Exemplary Achievements in Visa Insurance– 2015 to 2018 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2018.

CRISIL has removed its rating from ‘rating watch with developing implications’ and reaffirmed the rating of ‘CRISIL AA–’ on the long-term bank facilities of TCIL, while reaffirming its ‘CRISIL A1+’ rating on the short-term bank facilities and short- term debt of the Company.

For more information, please visit www.thomascook.in

Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 66.94% of its paid up capital and is responsible for the execution of acquisition and investment opportunities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/pyxis.jpg?itok=_7IkYlOR
Pyxis One raises $17 million in series B funding

Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793192608.jpg?itok=rHzd8wwj
Ants Digital appoints Ratnadeep Sharma as executive producer

Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency's head office in Gurgaon and will oversee all video productions and operations. RD joins Ants Digital after working for several agencies, production houses,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631783772291.jpg?itok=UBFNtZOm
Virat Kohli joins Hyperice as athlete-investor & global brand ambassador

Mumbai: Wellness brand Hyperice on Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773919902.jpg?itok=rC7oiBaZ
Dentsu Webchutney wins digital mandate for Uni Cards

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards. With an always-on social excellence approach, the agency aims to grow the brand’s offering in a cluttered market. Dentsu Webchutney is all set to...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631772910741.jpg?itok=QBIjEsP2
Asics teams up with Joshna Chinappa to inspire young athletes

Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/shankar_b.jpg?itok=ZVROesGx
Quickheal launches its first-ever TVC in Tamil

Mumbai: Multinational cybersecurity software company, Quick Heal Technologies has launched its first-ever regional TVC in Tamil. The ad features popular film stars – Robo Shankar, Papri Ghosh, and Imman Annachi, and has been conceptualised and created by Fourth Dimension Media Solutions – media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/shubhra_kakkar.jpg?itok=J9_QrMxU
Shubhra Kakkar named MD of Media Marketing Compliance

Media Marketing Compliance (MMC), the independent marketing compliance consultancy, has appointed Shubhra Kakkar as managing director. She will be launching the company's office in India, based here.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/15/photogrid_plus_1631707065878.jpg?itok=xXzxuqrW
MullenLowe Lintas Group wins big at 4A's Jay Chiat Awards 2021

Mumbai: MullenLowe Lintas Group picked up two golds and an honourable mention for its work on Lifebuoy and Wheel, respectively in a virtual event held by 4A's Jay Chiat Awards on 13 September. It is the only agency from India to win at 4A's Jay Chiat Awards this year. Out of the five shortlists...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/sbi.jpg?itok=r6WmK8CK
Tonic Worldwide bags social media mandate for SBI General

Mumbai: Digital-first creative agency Tonic Worldwide has bagged the mandate of social media management for SBI General, after a multi-agency pitch.  As part of the mandate, the agency's Mumbai office will manage the social media platforms and craft integrated digital creative strategies for the...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required