MUMBAI: Dabur India‘s facial bleach brand Fem has launched a new ad campaign that features Bollywood actor Sonakshi Sinha and her mother Poonam Sinha.

To be launched in early December, the new ad campaign of Fem has been created by Law & Kenneth.

The campaign aims to promote the new range of facial bleaches under the brand Fem.

Dabur India marketing head (skin care) Sanjay Singal said, "Sonakshi Sinha has been advocating the benefits of Fem Bleaches as the route to healthy and safe fairness for over two years now, and has successfully helped in getting more and more people to switch to Fem Bleaches. Fem Bleaches today stand for giving healthy fairness through natural ingredients like Saffron and Pearls. With this campaign, we are establishing Fem‘s new range as being so natural and safe that even mom‘s recommend it for their daughters beauty care needs."

In the new TVC, Poonam Sinha is seen sharing her natural beauty secrets with Sonakshi Sinha. The duo takes forward Fem‘s message of ‘Long Lasting Healthy Fairness‘ which comes from natural ingredients like Saffron, Pearls and Milk.