MAM

FedEx announces International 'Student of the Year' campaign

BENGALURU: FedEx Express, a subsidiary of FedEx Corp, announced the special ‘FedEx Student Offer‘ and launch of the ‘FedEx International Student of the Year‘ campaign in association with the upcoming Dharma Productions and Red Chillies Entertainment production ‘Student of the Year‘. The film stars newcomers Sidharth Malhotra, Alia Bhatt and Varun Dhawan in the lead roles, is directed by Karan Johar and will release on 19 October.

"FedEX mass communications initiatives include approaching 80 colleges in India on ground while online they have a microsite along with the regular print initiatives. Local radio is another avenue that the company could explore," revealed FedEX, Middle East, Indian Subcontinent and Africa MD -marketing Rakesh Shaila.

"We have also launched the FedEx International Student of the Year campaign in association with the movie. Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year‘ and hence the tie-in seemed an ideal fit. Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations," explained Shaila.

The FedEx International Student of the Year‘ campaign gives Indian students who intend to pursue higher education abroad an opportunity to earn a sponsorship of Rs 500,000 and a chance to meet Johar. It also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.

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