MAM

Fake News, filter bubbles, post truth afflict others: Ipsos Survey

Majority of Indians can spot Fake News, though not everytime

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/14/ipsos.jpg?itok=Vwbdr0h1

MUMBAI: According to a new survey by Ipsos and as a part of the long running series on misperceptions of social realities – The Perils of Perception –more number of Indians think that fake news, filter bubbles and post truth are something that affect all people in general.

The study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake. 

Notably, the survey further shows our trust in politicians and media declining. 

People live in a filter bubble

The survey shows that 74% Indians think that the average person in India lives in a bubble on the internet, mostly connecting with people like themselves and looking for opinions they already agree with. Only 55% Indians think that they themselves have the same tendency of living in the bubble.

Unlocking Fake News

70 per cent of Indians believe that they can tell real news from fake news, and less number of Indians think (56%) that the average Indian can tell the difference between the two - having less faith in the average person.  

When it comes to Fake News, 72% Indians profess to have seennews stories bymedia organizations deliberately saying something that wasn’t true. And 55% Indians say that they had falsely believed a news storyas real until they found out that it was fake. 

Interestingly, Indians interpret Fake News in different ways: 55 per cent Indians say Fake News are stories where the news outlets or politicians only pick up facts that support their side of the argument; 53 per cent say Fake News are stories where the facts are wrong; 36 per cent Indians feel it (fake news) is a term politicians and the media use to discredit news they don’t agree with.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/ir.jpg?itok=_e7cYhSj
Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/xavier.jpg?itok=VOyEAhQv
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role

IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/vinay.jpg?itok=U8FTvGEo
Grafdoer recommences production with a brand-new line of Hygienic Touch-less Products

New Delhi : To curb the spread of novel Coronavirus, companies across various sectors are diversifying their inventories with new and innovative products to meet the growing need of consumers. Kitchen and Sanitary-ware brand Grafdoer announced the commencement of its production of new touch-less...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
Metro Shoes provides relief to workers by donating footwear

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required