MAM

Faber-Castell India associates with sports personalities for ‘Art with Purpose’, 2019 finale

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/13/faber.jpg?itok=JjjHuWMy

MUMBAI:  For the second running edition of the annual offline campaign ‘Art with Purpose’, to amplify this year’s theme “Sport that I love”, Faber-Castell India has associated with renowned sports personalities - Prashanti Singh & Deepak Chahar for their season’s finale.

The 2019 edition of ‘Art with Purpose’ was launched in July 2019, wherein they reached out to almost 1,700 schools and about 1.5 million students participated from across the country.  After six months and three phases of the campaign, Faber-Castell India is gearing up for the finale of this season.

Indian National Women’s Basket Ball player Prashanti Singh said, “Any type of creative work like arts, sports etc., needs a lot of passion & emotion. I am happy that Faber-Castell India has taken this Initiative of letting students talk about the sports that they love through art. Basket Ball has been my life and the sport has given me a purpose in life. Today I am happy to see my fellow Indians excel at multiple sports and I am confident that this initiative will help children appreciate both art and sports.”

“I am very pleased to support the ‘Art with Purpose’ initiative of Faber-Castell India. This initiative takes me back to my school days when sports used to be an integral part of my formative years and I am happy that Faber-Castell is encouraging students in expressing themselves through the language of art. This unique combination of Art and sports allows children to open up to both physical and creative aspects of their personalities and I wish this initiative a great success," said Indian cricketer Deepak Chahar.

Faber-Castell India marketing director Nisha Sara Jose said “’Art with Purpose’ has been one of the most exciting properties of Faber-Castell India initiatives for last 2 years. We are delighted to have partnered with both Deepak and Prashanti for this year’s finale. Arts and sports play a big role in uniting people of diverse cultures and backgrounds, bringing them together to celebrate skills, talent, and creativity. We look forward to seeing how students create meaningful impact by combining these two together.”  

Faber-Castell India will be announcing the 12 winners from across the country and rewarding them with an off-site in Goa followed by an award ceremony in presence of Prashanti Singh & Deepak Chahar on 18 January 2020.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/rub.jpg?itok=yyky8E_7
iProspect India bags paid media mandate of Max Bupa

iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/mruc.jpg?itok=h-qpSOsI
MRUC adds Andhra Pradesh data to IRS Q3 2019 report

MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/asciii.jpg?itok=6Dj0G5yB
ASCI releases guidelines on award referencing in ads

MUMBAI: The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release, “Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/subway.jpg?itok=YkOQwGji
Subway India launches TVC for Chhota Sub

MUMBAI: Subway India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota Sub Khao, Aur Jo Marzi Le Aao’ in an entertaining way.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories