NEW DELHI- Rebel Foods has launched a new campaign for Faasos. As part of #BoreNoMore, the company focused on its signature wraps which are a meal by itself and essentially exotic in-between meals option, bursting with the unexpected and flavourful combinations.

The campaign conceptualised by Wunderman Thompson centers around a young couple stuck in the lockdown bored of eating the same food. The film starts with the wife looking at a Faasos ad that pops up on her laptop and getting enticed to eat something out of the ordinary. She steps in the hall to ask her partner, ‘aaj khaane me wahi?’ (The same food to eat?)?”. He replies, yes! After a couple of times, the husband excitedly replies, No! And pops his arms out from behind his back to reveal two Faasos signature wraps. The girl gets a huge smile on her face, and her eyes light up with amazement.

Rebel Foods head of strategic alliances Shoumyan Biswas said, “The idea behind this advertisement was to pull out the consumers from their monotonous lives due to the pandemic and extend our EAT.SURE promise of safety with full flavor, care, and hygiene to them. The Wunderman Thompson team led by Samarth and Ajeeta has done a terrific job at conveying our message to the consumers.”

Wunderman Thompson senior VP & EBD Samarth Shrivastava said, “Most Indians are foodies and during the lockdown, our food palates are getting affected! With so much more to do at home, cooking is becoming a chore especially for millennials who live on their own and not in joint families. The strategy was to target these couples and indulge them with Faasos signature rolls - a welcome respite to indulge the food palate with a variety of international and Indian flavors. It brings back the variety with 12 great recipes and comes in a wholesome and convenient wrap. Ab bore no more!”