MAM

Euro 2012: First 27 matches notch 0.76 TVR

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MUMBAI: The first 27 games of the Uefa Euro 2012 has notched an average viewership of 0.76 TVR for CS M 15+ ABC TG Six Metros, a growth of 27 per cent over the previous edition, Neo Prime said.

The broadcaster quoting TAM asserted that the total television tune-ins for the tournament has seen a 33 per cent growth over the last edition. The total tune-ins for the current edition is 19 million compared to 14.3 million in 2008 Uefa Euro, which was telecast by ESPN Star Sports.

The viewership in the business end of the tournament has further surged registering a growth of 63 per cent in the average rating of the Quarter Finals as compared to the group stage.

Neo Sports Broadcast COO Prasana Krishnan COO commented, “The exponential growth in ratings during the business end of the tournament is in line with our aggressive viewership forecast. I expect the ratings to further propel as the 4th Quarter Final witnessed an intense and hard fought battle between Italy and England and the Semi Finals will see the 4 best teams compete against each other. This edition of Uefa Euro 2012 has been a win-win for the fans, advertisers and us.”

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