MAM
Report on Shemaroo

EUME teams up with CSK and RCB as official mask partner

Both franchises will use EUME masks this IPL season in the UAE

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/08/naina.jpg?itok=9ZkGC2qS

NEW DELHI:  Chennai Super Kings and Royal Challengers Bangalore have partnered with popular lifestyle brand EUME as their official mask partner for the upcoming 2020 Indian Premier League (IPL) season. The association will see CSK players and their support staff wear EUME masks.  A well-known brand for its worldwide patented massager backpack, EUME launched a wide range of high-grade masks in the wake of the Covid2019 pandemic.

The lifestyle brand teamed up with the two leading IPL teams to keep their cricketers safe during IPL-13 to be played in the UAE between 19 September and 10 November. The brand has also unveiled special edition masks for CSK and RCB fans, similar to the ones worn by their players. The masks are available on all leading e-commerce platforms and EUME’s website.

EUME founder & director Naina Parekh said, “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community. Our masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.”

The IPL is the one of most-watched sporting events in the country. Cricket fans across the globe will again tune in to this year’s edition of the most popular T20 league in the world.

“It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities,” CSK CEO KS Viswanathan said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/dabur.jpg?itok=7BQ5qoG4
Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea

NEW DELHI: Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/gk.jpg?itok=uLLQrMZz
Goodknight Fabric Roll-On readies kids for outdoor playtime

NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients. The video highlights how along with precautions of post-Covid world, children need...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/3.jpg?itok=WOKbFu-P
Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron

Mumbai, 1st March 2021: On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/2.jpg?itok=92rtHRw4
No more waiting: McDonald’s makes birthdays special for leaplings

Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald’s is curating an exclusive menu which...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/surf.jpg?itok=oaUFdLun
Surf Excel on celebrating a socially distant Holi

With Holi right around the corner, Surf Excel, the daag acche hain-brand, has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/ad.jpg?itok=eALr3f02
Getting a kick out of sneakers

We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/alok.jpg?itok=R1zqblDD
Why Aaj Tak connected TV is a natural fit for a brand’s marketing mix

Orientbell’s chief marketing officer Alok Agarwal is a veteran who has built brands across India and abroad. An alumnus of Indian Institute of Technology (IIT), Bombay and Indian Institute of Management (IIM), Bangalore.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/photogrid_plus_1614433907693.jpg?itok=i-qW_FE4
MIB frames new guidelines for govt ads in outdoor media

NEW DELHI: Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/img_27022021_141322_800_x_800_pixel.jpg?itok=3zESXn3r
MIB directs halt of Toy Fair ad campaign in poll-bound states

NEW DELHI: The ministry of information and broadcasting (MIB) has issued an advisory for private, cable and satellite channels and radio stations to immediately stop the broadcast of the 'Toy Fair' campaign in poll-bound states.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required