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Equinox Films partner with Great Guns International for Lux’s new campaign

The campaign ‘Chand sa Roshan Chehra’ features Anushka and Virat Kohli

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Mumbai: Advertising production house Equinox Films has partnered Great Guns International for a new campaign for Lux - ‘Chand Sa Roshan Chehra’ featuring celebrity cricketer Virat Kohli and actor Anushka Sharma.

Equinox is remembered for hand-crafting some of India's most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising.

The new ad film ‘Chand Sa Roshan Chehra’ shows Virat Kohli breaking into a song, Chand Sa Roshan Chehra the moment he sees his wife, and then the couple begin to dance.

Equinox Films executive producer Manoj Shroff said, “It's been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”

The video has garnered over 2,00,000 views so far. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands like Tresemme, L'oreal and Garnier in the past.

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