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Equinox Films creates Airtel’s new commercial, adhering to lockdown norms

The video 'recharge revolution' is scripted by Pallavi Chakravarti

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MUMBAI:  Equinox films directed and produced a new commercial, “Recharge Revolution.” scripted by Taproot Dentsu ECD Pallavi Chakravarti for Airtel. During the nationwide lockdown, communication remains a key requirement and should be seamless. Stranded due to the novel pandemic, the only hope for everyone is to stay connected to their loved ones and to be well-informed about the situation. Understanding the need of the hour and guiding the users, Equinox films have ensured that Airtel’s messages reach one and all, through the ad commercial.

The commercial has been shot through four cities in Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. The actors and team headed by Equinox Films producer Annum Waris involved have taken the right precautions against Covid2019 during the shoot.

Equinox Films director Nitin Parmar said, “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”

Link - https://www.youtube.com/watch?v=DxwpXODIJG8

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