MAM

×

Emami ties up with Dhanush starrer '3'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/26/emami.jpg?itok=nYkT8K1Z

MUMBAI: FMCG company Emami has tied up with the movie ‘3‘ for in-film promotion of their brand Himani Navratna Oil. This movie is south Indian actor Rajnikant‘s daughter Aishwarya Dhanush‘s directorial debut and stars actor-singer Dhanush and Shruti Hassan in the lead roles.

The movie is slated for release in April 2012.

Emami aims to connect with consumers with the proposition of ‘cool‘, keeping in mind the success Kolaveri Di has had with the youth. Himani Navratna oil currently goes with the tagline of"thanda thanda cool cool".

Emami‘s Krishna Mohan said,"Emami has for the first time tied up with a Tamil movie ‘3‘ for an in-film promotion of the brand Himani Navratna. We are hopeful that the in-film tie up will help in giving that extra mileage to the product. Our previous experiences with film stars in sensitizing Emami products have proved worthy."

The original movie version of the song"Why this Kolaveri Di" has been recently filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The song‘s visuals show Dhanush‘s heartbreak for Hassan and Navratna Oil being positioned as a stress reliever.

Apart from this tie up, Navratna is endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Suriya, Jr NTR, Chiranjeevi and Mahesh Babu to name a few. Along with a presence in print, electronic media and radio, the brand is also promoted heavily through consumer engagement programs.

In the past too, Emami has used in-film placement of a brand with ‘Agar Tum Na Hote‘, in which Rajesh Khanna, playing the role of Emami‘s owner, hires Raj Babbar to photograph Rekha.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/dabang.jpg?itok=aW_jbCER
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/kirti_0.jpg?itok=uhaHo-Gp
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future. At a time when the brand is delivering strong...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/supr.jpg?itok=AxdzO2Bu
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ipsos.jpg?itok=wM4WhmgU
Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/center.jpg?itok=_jo0eELY
Perfetti Van Melle India expands Center fresh brand portfolio with launch of Center fresh 3 Layer Gum

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative product - Center fresh 3 Layer gum.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/lodestar.jpg?itok=U-Ebt1dc
From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/plol.jpg?itok=RILM8z_1
La Pegasus Polo renews partnership with the Campeonato Argentino Abierto de Polo

MUMBAI: Sanjay Jindal founded and Mumbai based La Pegasus Polo, one of India’s upcoming premier Polo establishments, today announced the renewal of its partnership with the Campeonato Argentino Abierto de Polo (Argentine Open Polo Championships 2019), and widely considered the world’s greatest Polo...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/oziva.jpg?itok=rOX8FbFA
OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ayushmaan.jpg?itok=T3PsjYGJ
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments

MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories