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Elon Musk makes a human appeal to advertisers few hours before Twitter deal

Musk is set to close the $44 billion deal on 28 October.

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Mumbai: Elon Musk, the billionaire businessman, donned a serious hat with his human appeal on Twitter, just hours after his amusing entry at the company's headquarters in San Francisco, California, with a toilet sink in his hand on Thursday. He also posted a video on the social media platform with the caption, 'Entering Twitter HQ-Let that sink in.’ And this time around, the Tesla chief is determined to seal the $44 billion deal on 28 October, which is reflected in his Twitter bio as it now reads "Chief Twit."

In his most recent post, Musk expresses his concern, has requested advertisers to work together, and says that he is buying Twitter to help humanity. The post reads, "I wanted to reach out personally to share my motivation for acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong."

He goes on, "The reason I acquired Twitter is because it is important for the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner without resorting to violence. There is currently a great danger that social media will splinter into far right-wing and far left-wing echo chambers that generate more hate and divide our society."

As Musk points out in his post, "In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarised extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost."

Citing his reasons for buying out the social media platform, he explains, "That is why I bought Twitter. I didn't do it because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognising that failure in pursuing this goal, despite our best efforts, is a very real possibility."

He adds, "That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature."

"I also very much believe that advertising, when done right, can delight, entertain, and inform you; it can show you a service or product or medical treatment that you never knew existed but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content," brings out Musk.

He wraps up his post with, "Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together."

Musk originally offered to buy the social media company earlier in April. But later backed out of the deal in July. After Twitter sued the 51-year-old billionaire, he offered to complete the deal. The court ordered Musk to do so by 28 October 2022.

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