Edelman India appointed AOR for California Pistachios

Edelman India appointed AOR for California Pistachios

The integrated mandate includes brand communications, influencer marketing, creative and digital

Edelman India

NEW DELHI: Edelman has been appointed agency of record to promote California Pistachios in India, distributed through US-based The Wonderful Company. As of 1 November 2020, Edelman India has been managing an integrated communications mandate comprising brand communications including influencer engagement, creative content, social media and digital marketing.

“We are delighted to partner with The Wonderful Company in India. As their communications consultants, we are committed to inspiring people with the healthy choice of California Pistachios, one snack break at a time. We are leveraging our earned-centric mindset to build powerful brand ideas and communication, backed by rich human data, inspired by culture and driven by brand purpose,” said Edelman India MD Rakesh Thukral.

The Wonderful Company is a privately held $5 billion corporation committed to offering high-quality, healthy brands and helping consumers make better choices, every day. The company assigned Edelman a strategic communications mandate to encourage healthy eating with California Pistachios, highlighting the California difference. California Pistachios are available at retailers throughout India.